Senior Manager - Sales - FMCG

Senior Sales Manager

Roles & Responsibilities:

- Deliver business growth across the assigned region by consistently meeting defined sales objectives

- Expand market footprint by increasing numeric and weighted distribution across channels

- Develop strong trade partnerships and ensure alignment with business goals

- Supervise on-ground sales execution to maintain high standards of coverage and visibility

- Evaluate business performance using data insights and recommend actionable improvements

- Plan and roll out local initiatives to boost demand and improve brand presence

- Maintain optimum inventory levels across the network to avoid stock gaps or overstocking

- Guide and support the sales team to achieve higher efficiency and better conversion rates

- Explore new territories and build a pipeline of potential trade partners

- Ensure timely recovery of dues and maintain financial discipline within the region

- Monitor adherence to internal systems, reporting formats, and operational practices