Sr Manager Revenue Marketing

Location: India, Remote

Experience: 10-15 Years

About the company:

An engineering services firm with offices across the United States, Europe, and India having Fortune 500 customers.

Role overview:

We are seeking a professional, who would lead Revenue Marketing Operations, that powers the entire go-to-market (GTM) organization. This role goes beyond traditional marketing operations, owning the revenue systems that connect marketing and sales, optimize the buyer journey and enable data-driven decision-making. You will be responsible for building a scalable revenue engine by driving marketing technology strategy, automation, CRM optimization, AI adoption, reporting and cross-functional operational excellence.

Key responsibilities:

1. Marketing technology and systems:

- Own and optimize the end-to-end marketing technology ecosystem, including Salesforce CRM, Pardot (Marketing Cloud Account Engagement), 6sense, Amplemarket, ZoomInfo, webinar platforms and AI-enabled tools.

- Design, implement and maintain integrations, APIs, lead routing, data enrichment and marketing technology architecture.

- Develop and execute the marketing technology roadmap to support business growth and scalability.

2. Marketing automation:

- Build and optimize scalable nurture programs, lifecycle campaigns, lead scoring models, segmentation and dynamic content strategies.

- Develop buyer journey automation, progressive profiling and account-based marketing workflows.

- Improve campaign efficiency and marketing engagement through automation best practices.

3. Revenue operations:

- Partner with Marketing, Sales and Revenue teams to optimize lead management, funnel performance, forecasting and revenue processes.

- Improve lead routing, response times, funnel conversion rates, campaign attribution and revenue reporting.

- Align GTM processes to improve sales productivity and marketing effectiveness.

4. Data governance and quality:

- Establish CRM governance standards, duplicate management, campaign taxonomy and account hierarchy.

- Ensure data integrity, reporting accuracy, contact health and consistent field governance.

- Leverage intent data and enrichment strategies to improve lead quality and pipeline visibility.

5. Reporting and analytics:

- Build executive dashboards and reports for pipeline, funnel conversion, campaign ROI, attribution, revenue influence, velocity and forecasting.

- Deliver actionable insights that support executive decision-making and GTM performance.

- Continuously improve reporting accuracy and operational visibility across the revenue lifecycle.

6. AI and process automation:

- Drive the adoption of AI to automate repetitive workflows, improve segmentation, personalize customer engagement and optimize internal GTM operations.

- Identify opportunities to leverage AI for operational efficiency and scalable revenue growth.

Required skills and qualifications:

- Bachelor's degree in business, Marketing, Information Systems, Computer Science, or a related field (MBA preferred).

- 10-15+ years of experience in Marketing Operations, Revenue Operations, Revenue Systems, or GTM Operations.

- Proven experience supporting enterprise B2B organizations within AI, SaaS, Cloud, Engineering Services, Digital Transformation, or Technology industries.

- Strong expertise in marketing automation, CRM architecture, revenue operations and marketing technology strategy.

- Experience leading cross-functional initiatives, managing marketing technology roadmaps and driving operational transformation.

- Excellent analytical, communication, stakeholder management and leadership skills.

Must have skills:

- Expert-level experience with Salesforce CRM and Pardot (Marketing Cloud Account Engagement).

- Hands-on expertise with 6sense, Amplemarket, ZoomInfo and modern marketing technology platforms.

- Strong knowledge of CRM architecture, APIs, integrations, lead scoring, campaign automation and marketing attribution.

- Experience building scalable revenue operations and marketing automation frameworks.

- Proven ability to design executive dashboards, reporting, forecasting and revenue analytics.

Good to have skills:

- Experience implementing AI-driven marketing automation and workflow optimization.

- Knowledge of Account-Based Marketing (ABM), buying committee engagement and intent-based marketing.

- Experience with webinar platforms, data enrichment tools and advanced GTM analytics.

- Familiarity with RevOps best practices, customer journey orchestration and AI-powered personalization.

- MBA or relevant certifications in Salesforce, Marketing Cloud, or Revenue Operations.

Desired attributes:

- Strategic thinker with a strong business and revenue operations mindset.

- Exceptional leadership and cross-functional collaboration skills.

- Data-driven decision-maker with strong analytical and problem-solving abilities.

- Passion for automation, AI and continuous process improvement.

- Strong ownership mindset with the ability to drive large-scale transformation initiatives.

- Excellent communication and executive stakeholder management skills.

What success looks like:

- Marketing and Sales have complete confidence in the accuracy and reliability of CRM data.

- Marketing automation supports every stage of the customer lifecycle with scalable, efficient workflows.

- Lead routing is automated, timely and optimized for faster sales response.

- Attribution models provide meaningful insights that improve marketing investment decisions.

- Executive dashboards deliver accurate pipeline, forecasting and revenue visibility.

- Marketing campaigns launch faster through streamlined systems and automation.

- AI successfully automates repetitive GTM processes, improving productivity and operational efficiency.

- The revenue technology ecosystem is scalable, integrated and enables predictable revenue growth across the organization.