Senior Manager - Retention Marketing - Retail

You will own the end-to-end retention strategy, spanning lifecycle design, marketing platform execution, and advanced data interpretation.

This is a highly hands-on senior role.

You will:

- Build and manage customer journeys and lifecycle flows

- Configure and execute campaigns directly within marketing platforms

- Analyse cohort behaviour and performance trends

- Design and run experiments to improve retention outcomes

- Translate insights into clear briefs for creative teams

- Technical ownership is central to this role. You are expected to execute independently rather than delegate platform or analytics work.

What Makes This Role Distinct

- Retention in this organization does not rely on discounts or promotional incentives. Customer loyalty is driven by relevance, timing, and storytelling.

- This role will challenge professionals who have primarily relied on offer-led reactivation strategies. However, those experienced in building repeat engagement through meaningful communication, creativity, and strong narrative-led marketing will find this role well suited to their skill set.