Senior Manager - Retention Marketing - D2C

We're hiring for a fast-growing D2C brand based in Mumbai, looking for a Senior Manager - Retention to drive customer lifecycle, loyalty, and repeat growth initiatives across digital channels.

Key Responsibilities:

- Drive customer retention, repeat purchase rates, and overall LTV growth through data-driven strategies

- Develop and lead the brand's retention and loyalty roadmap across CRM and customer engagement channels

- Execute retention campaigns across Email, SMS, WhatsApp, Push Notifications, and retargeting platforms

- Build and run A/B tests, customer experiments, and lifecycle journeys with clearly defined KPIs and success metrics

- Leverage customer behaviour, segmentation, and analytics to improve engagement and conversion across the funnel

- Collaborate closely with Marketing, Product, Tech, Operations, and Customer Experience teams to enhance retention capabilities and user journeys.

Ideal Candidate:

- 2+ years of experience in analytical or strategy-driven roles along with hands-on exposure to retention or lifecycle marketing

- Prior experience working with D2C, ecommerce, consumer internet, or digital-first brands

- Strong understanding of CRM, customer segmentation, behavioural targeting, and lifecycle marketing

- Hands-on experience with retention channels such as Email, SMS, WhatsApp, Push Notifications, and retargeting

- MBA from a Tier-1 institute preferred