Job Description:

Sales Planning & Store Performance Management:

- Define and cascade store-wise, category-wise sales targets aligned to AOP

- Review performance across KPIs: WSP achievement, NOB, UPT, ATV, ABS, FPST, and conversion

- Lead weekly and monthly performance diagnostics to surface problem clusters and act decisively

- Build and govern a store-level red-amber-green scorecard and recommend actions proactively

- Lead design and deployment of diagnostic tools (e.g., Freshness Index, STPW, SGL gaps, S/R ratio)

- Create and enforce playbooks for footfall generation, visual merchandising, and stock productivity

- Ensure corrective actions from mystery audits, VM audits, and CRM campaign ROI are closed timely

Staff Planning, Behavior & Training:

- Drive interventions on staffing shifts to manage quality/absenteeism, training priorities

- Design and track against weekly PJP for ASMs and RSMs - combination of top doors, low performance doors and doors with staffing attendance issues

- Track staff performance KPIs and intervene (schedule staff capability programs based on behavioral insights - low conversion, low UPT, low NPS)

- Track and report cases where gap due to attrition and delayed hiring is leading to missed sales

Serve as the SPOC for cross-functional retail asks / play active role in WBR and other forums:

- B&M: Merchandise gaps vs. norms, incremental inventory asks

- Visual Merchandising: Layout, signage, display requests

- Marketing: Catchment activations, in-store promotions, localized campaigns

- Business Excellence: Input for discounting decisions (mid-season, end-season)

- Business Development: Store-level input for rent renegotiations or renewals

- Ensure strong feedback loop from store-floor to corporate teams

Consumer Experience Improvement:

- Monitor NPS, CSAT, and mystery audit performance across the network

- Identify root causes of poor customer feedback (wait time, staff behavior, layout)

- Define what best-in-class looks like, create and implement SOPs to achieve the same

- Track complaint logs and resolution status by region/store

Operating Profit (OP) & Store Viability:

- Monitor Sales-to-Rent (S/R) ratios and Operating Profit trends

- Flag underperforming or non-viable stores using data-driven triggers

- Support decisions related to closures, resizing, or rent renegotiation

- Lias with channel partners (MA, Franchise) as needed in contracting and managing operations

Skillset required:

- Strong analytical orientation with fluency in retail KPIs, store operations, and merchandising logic

- Proven experience in managing store clusters, resolving people/ store/ merch issues swiftly

- Track record of deploying playbooks or frameworks at scale

- Collaborative, field-oriented, and process-rigorous

- Track-record of managing sales teams for a region would be a plus