Job Title: Senior Manager - Retail Business

Job Responsibilities

Retail Channel Strategy & Expansion

- Define and execute the national retail strategy for exclusive automobile retail formats, including brand-owned outlets, shop-in-shops, and multi-brand dealerships.

- Identify market white spaces and lead structured expansion into new and untapped geographies.

- Guide and support regional teams in the effective execution of exclusive channel expansion plans.

Sales Enablement & Performance Management

- Drive achievement of sales targets across exclusive brand outlets, multi-brand dealerships, and shop-in-shop formats.

- Monitor retail performance, sales productivity, and sales force effectiveness to maximize market coverage and throughput.

- Build and maintain strong relationships with channel partners, resolving operational, commercial, and activation-related challenges.

Marketing & Demand Generation

- Lead the digital transformation of exclusive retail outlets and ensure adoption across sales and retail teams.

- Design and implement structured store audit programs covering visibility, branding, hygiene, and compliance with brand standards.

- Conceptualize and execute impactful marketing initiatives to increase footfall, improve conversion rates, and drive repeat purchases.

- Track customer retention metrics and strengthen repeat business through data-driven analysis and insights.

Retail Standards & Capability Building

- Develop and deploy training programs for internal sales teams and dealership/store staff.

- Ensure consistent execution of visual merchandising, feature-advantage-benefit (FAB) selling, and retail best practices across all channels.

Market Intelligence & Competitive Insights

- Monitor market trends, competitor activities, and product innovations within the automobile industry.

- Generate timely and actionable market intelligence through field teams and interactions with competitor channel partners.

Vendor & Project Management

- Coordinate with external vendors for new showroom and outlet launches, ensuring timely completion of retail rollout activities.

- Pilot new retail formats and modern trade concepts to assess scalability and effectiveness.

Continuous Development

- Stay updated on the organization's automobile product portfolio, services, and emerging retail sales techniques.

- Continuously enhance knowledge of best-in-class retail, dealership, and channel management practices.

Education

- MBA from a reputed business school.

Experience

- 5-8 years of relevant experience, preferably in Automobile, FMCG, Consumer Durables, Telecom, Paints, Spare Parts, or Furniture industries.

- Strong experience in retail channel management, dealership/store expansion, and sales enablement.