We have an urgent job opening for Senior product Marketing with our client.

Location : Gurugram

What would you be doing?

GTM, Product Positioning & Launch Strategy & Execution:

- Develop go-to-market strategies for new Product features and Brand launches

- Define product positioning and messaging for target audiences

- Collaborate cross-functionally for successful product launches, while owning adoption

Ideate & Execute User Journeys Across Product Funnels:

- Understand user personas, value props, motivations, to create E2E Customer Lifecycle Journeys, while optimising for Retention & minimum drop offs

- Continuously optimize user journeys based on data insights

Ideate & Execute Monthly Marketing Calendar:

- Develop a comprehensive monthly marketing calendar to achieve campaign objectives (can be GMV, DAU, etc.)

- Collaborate cross-functionally to align monthly Campaigns in line with overall business objectives

- Utilize omni-channels strategy (PN, Whatsapp, Email, SMS, In-product banners, etc.) to execute campaigns effectively

A/B Experiments:

- Plan and execute A/B tests to optimize key metrics

- Analyze results to derive actionable insights for future campaigns

- Foster a culture of experimentation for marketing effectiveness

- Publish Weekly/Monthly/Quarterly Report Dashboard:

- Create dashboards to track campaign KPIs and business contributions

- Provide regular reports to stakeholders, utilizing data for decision-making

Customer and Competitive Analysis:

- Collaborate closely with the customer insights team to become the authority on customer needs and preferences

- Keep track of market share and competitor strategies, informing marketing strategies accordingly for sustained competitiveness

What are we looking for?

- Minimum 4 years of experience in Product Marketing, Growth Marketing, Retention Marketing at D2C/SMB/B2B startups

- Strong understanding of user journey & flows for a Product

- Proven capability in driving marketing campaigns through various channels

- Proficiency in WebEngage, Clevertap, or Moengage

- Detail-oriented with the ability to collaborate effectively with designers, copywriters, and stakeholders to ensure the effective delivery of campaigns

- Strong prioritization and multitasking skills, capable of thriving in a fast-paced, deadline-focused environment

- Familiarity with test and learn methodologies, marketing optimization techniques, and experimentation practices

Perks and Benefits

We are committed to providing the best environment for you to thrive in.

To help with this, we have the following benefits available for all our employees.

1. Competitive Salary, Generous ESOPs, and Relocation Bonus

2. Learning & Development Programs with a Dedicated Budget

3. Company sponsored newsletters and books

4. ChatGPT Subscription

5. Regular Team Outings

6. Discounted Health Plans & Gym Memberships

7. Industry insights on growing your social media if you are a (aspiring) creator