Responsibilities and Duties: 1. Driving all Paid Digital Marketing efforts along with growing non-paid channels 2. Being a thought leader in everything about Digital Marketing 3. Focusing on strategic as well as tactical efforts to achieve growth 4. Driving maximum business impact from campaigns 5. Planning budgets for various channels (Google Search, Facebook, Youtube, display, Affiliate, retargeting) to acquire new users) 6. Manage channels to reach existing customers to drive high repeat business at a low cost, with the help of engagement tools and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats 8. Plan and execute monthly and quarterly plans to scale the user base and manage marketing spending 9. Responsible for strategic partnerships and alliances 10. Visualize and build the required analytics dashboards and insight tools 11. Drive marketing efficiency through optimizing channels and campaigns for cost and performance managing both the cost of traffic and the cost of acquisition 12. Landing page and funnel optimization (working with revenue and product teams) to improve the relevance and improve conversion rates 13. Metrics: GMV, ROAS, CPA, LTV, Retention Rate%. etc Desired Candidate Profile: Qualifications: 1. Seasoned professional in the Digital/Performance Marketing 2. Rich experience of around 8-10 years in paid marketing 3. Extensive knowledge of ecommerce technologies and tactics 4. Proven leader with experience in managing teams of 4-6 people and executing large scale strategic campaigns for E-Commerce platforms 5. Expertise in attribution modelling, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools 6. Proven success developing, executing and maintaining sophisticated digital commerce brand strategies by leveraging Product Experience Management (PXM) platforms, successful delivery of business value, near and mid-term growth for a brand.

Gurgaon/Gurugram

Senior Manager - Performance Marketing - Internet/Online 

Job Description for Senior Manager - Performance Marketing - Internet/Online  in HR LOBBY in  Gurgaon/Gurugram for (8-10) years of experience. Apply Now!