Senior Manager - Performance Marketing - D2C

About the Role:

We are looking for a Senior Manager - Performance Marketing to lead our clients' digital growth initiatives across paid media channels. The ideal candidate will have a proven track record of managing high-budget campaigns, optimizing CAC, and driving measurable business outcomes through data-driven performance marketing strategies.

Key Responsibilities:

- Develop and execute the digital performance marketing strategy across platforms including Google, Meta, YouTube, programmatic, affiliates, and emerging channels.

- Own end-to-end campaign management - from planning, budgeting, and execution to optimization and performance analysis.

- Collaborate closely with product, growth, and creative teams to ensure alignment on objectives, messaging, and funnel optimization.

- Lead experiments and A/B tests to improve conversion rates, retention, and ROAS.

- Use analytics tools (GA4, Mixpanel, Appsflyer, etc.) to measure impact, identify insights, and continuously improve campaign efficiency.

- Manage agency and platform partnerships, ensuring best practices and innovations are adopted.

- Build and mentor a small team of digital marketing specialists to scale performance initiatives.

- Stay updated on industry trends, ad tech developments, and consumer behavior to identify new growth opportunities.

Requirements:

- 6-10 years of hands-on experience in performance marketing, preferably in consumer tech, D2C, or high-growth digital-first companies.

- Expertise in running large-scale paid campaigns across multiple channels (Google, Meta, Display, YouTube, etc.).

- Strong analytical mindset with experience in attribution, cohort analysis, and marketing automation.

- Demonstrated success in scaling user acquisition and optimizing CAC/LTV metrics.

- Strong understanding of digital funnels, growth loops, and conversion optimization.

- Excellent collaboration, communication, and stakeholder management skills.