Senior Manager - Performance Marketing - Agency

This is not just a campaign management role - it's a mandate to lead upper-funnel growth and drive digital acquisition at scale across Meta, Google, Snapchat, and emerging app engagement channels.

What you'll own:

- Plan, manage, and execute digital marketing campaigns across SEO/SEM, social media, display advertising, and affiliate channels

- Drive app acquisition and engagement through targeting techniques, innovation, and creative excellence - optimizing install campaigns for cost per install and post-install performance

- Manage and optimize programmatic campaigns from ideation to media planning

- Measure and report performance against ROI and KPIs, and identify trends to optimize spend

- Track App engagement metrics (MAU, DAU, Converting users) on a regular basis

- Collaborate with internal teams on landing pages and user experience optimization

- Manage digital marketing budgets and evaluate emerging technologies

What makes you a match:

- 8-11 years of hands-on performance marketing experience across Google, Meta, and app-focused platforms

- Strong understanding of audience strategy, media planning, attribution models, and martech tools

- Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing

- Demonstrated success in growing digital acquisition, campaign ROI, and new user retention

- Prior experience in beauty, fashion, D2C, or consumer tech is a plus

- Strategic thinker with a data-first approach and strong stakeholder management skills