As a Senior Manager, Performance Marketing, you will play a pivotal role in driving the company's digital marketing strategies and optimizing marketing campaigns to achieve growth targets. Roles & Responsibilities: - Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy that aligns with the company's growth objectives - Campaign Management: Plan, launch, and manage paid advertising campaigns across various platforms - Budget Management: Develop and manage the performance marketing budget, allocating resources effectively to achieve KPIs and ROAS targets while ensuring cost control. - Analytics and Reporting: Monitor and report key performance metrics, conduct in-depth analysis, and generate actionable insights. - Conversion Rate Optimization (CRO): Collaborate with the web development and design teams to implement CRO strategies that improve website conversion rates and customer retention. - A/B Testing: Plan and execute A/B tests to optimize ad creatives, landing pages, and marketing funnels. - Vendor and Agency Management: Oversee relationships with external partners, agencies, and vendors to ensure efficient execution of marketing initiatives. Qualification & Skills: - Bachelor's degree in marketing, business, or a related field. MBA or advanced marketing certifications are a plus. - 5+ years of experience in digital marketing with a strong emphasis on performance marketing. - Proven track record of independently owning and managing performance marketing campaigns, preferably in a D2C brand. - Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools. - Strong arithmetic and analytical skills, and experience with data-driven decision-making. - Exceptional leadership and team management skills.

Mumbai

Senior Manager - Performance Marketing 

Job Description for Senior Manager - Performance Marketing  in THIRD MAY ADVISORS LLP in  Mumbai for (3-7) years of experience. Apply Now!