Senior Manager - Performance Marketing

Role Overview:

We are looking for a Senior Manager / Lead Performance Marketing to own and scale the entire digital acquisition charter. The role will be responsible for driving growth across channels, building high-performing teams, and optimizing marketing performance for long-term customer value (LTV).

Key Responsibilities:

- Own and scale the digital acquisition charter.

- Drive customer growth across multiple acquisition channels.

- Develop and execute performance marketing initiatives to support business growth.

- Build and lead high-performing performance marketing teams.

- Optimize acquisition strategies with a focus on long-term customer value (LTV).

- Manage and improve campaign performance across digital channels.

- Drive multi-channel acquisition strategies to maximize growth and efficiency.

- Monitor and optimize key performance metrics including CAC, ROAS, LTV, attribution models, and funnel performance.

Required Candidate Profile:

- Experience in Performance Marketing and Growth Marketing.

- Deep expertise in:

1. Google Ads

2. Meta Ads

3. Multi-channel acquisition strategies

- Strong understanding of:

1. Customer Acquisition Cost (CAC)

2. Return on Ad Spend (ROAS)

3. Lifetime Value (LTV)

4. Attribution Models

5. Funnel Metrics