The role is based out of BLR/MUM/KOL and reporting to the CEO / sales lead of the business. The Senior Manager - Offline Sales will work very closely with the Sales Lead to achieve all targets and upskill beauty advisors, generate new channel sales.

- Field Visits & Store Execution

- Conduct regular field visits to retail outlets, align store visits with manager and BA supervisors (modern trade and other beauty retailers)

- Monitor in-store execution - visual merchandising, tester hygiene, stock availability, and planogram adherence as per aligned JBP.

- Ensure brand visibility and correct placement across touchpoints according to the allocated brand space.

- Gather market intelligence on competitor activities, pricing, promotions, and merchandising.

- Build strong relationships with store managers, beauty advisors, and floor staff to drive brand advocacy.

- Ensure monthly stock audits are conducted at all stores and reports with store wise action plans are shared for the same.

- Retail Staff Management & Training

- Coordinate with training team to align regular product training sessions for beauty advisors (BAs), field promoters, and store staff.

- Understanding BA needs like trainings , incentives , stock , testers and align the same with store team and internal team.

- Ensure the Beauty advisors are feeding timely and correct details on the app/tools.

- Managing BA monthly and weekly rosters. Tracking their attendance and ensuring the roster is abided.

- Ensure BAs are aligned with brand new launches, key USPs, and are actively upselling.

- Track productivity of each BA/promoter - sales targets vs achievement.

- Motivate retail teams through on-ground contests and recognition programs.

Sales Target Achievement

- Drive monthly and quarterly sales targets across the territory.

- Create and implement store-level sales strategies for underperforming stores.

- Track secondary sales data and optimize field efforts accordingly.

- Identify and activate potential high-performing stores through additional support from brand team and retailer team.

- Retail Expansion & New Store Launches

- Support the onboarding of new counters/outlets.

- Ensure smooth execution during store launches - BA placement, VM, stock availability, testers.

- Liaise with logistics and operations teams for timely execution.

Reporting & Insights:

- Maintain store-level dashboards and trackers

- Maintain detailed records of field visits and share weekly visit reports with observations. Weekly reports on action plan execution.

- Share monthly sell-out data, competitive insights, and field intelligence with sales leadership.

- Recommend localised marketing activities based on the on-ground feedback.

- Align weekly and monthly priorities with the manager.

- Participate in regular one on one meetings with the manager (weekly/fortnightly/monthly).

- Participate in monthly retailer JBP with the manager

- Co-travel with manager for joint market working at least 5-6 times/month.

- Escalate bottlenecks from the field that need higher-level intervention.

- Seek guidance on territory-level business development and team structuring.

Person Profile & Education Qualification :

: Candidate should have an overall experience of 8-10 years, in the beauty and personal care space.

- Bachelor's degree in business, marketing, or a related field from a tier - 1 / tier 2 institute.

- Last stint/experience should have proven track record of managing regional sales of ~ INR 50-100 Cr of sales of high value products (premium).

- Excellent communication and public speaking skills.

- Proven track record of achieving sales targets and building strong relationships with customers and partners - offline.

- Strong leadership and management skills, with the ability to motivate and train a team of sales representatives.

- Excellent communication and interpersonal skills, with the ability to build relationships with customers, partners, and stakeholders.

- Strong analytical skills, with the ability to analyze sales data and market trends to inform business decisions.

- Knowledge of the cosmetics industry, including trends, products, and competitors.

- Proficiency in Microsoft Office and CRM software. Should be super-efficient in managing the daily MIS with different analysis.