Mandate Pointers/Tools/ Skill Set Needed - Extensive experience in providing scientific support to commercial functions, medico-marketing activities, and managing KOL relationships
- Proven track record of developing and implementing medical strategies aligned with business objectives in the pharmaceutical industry
- Prior experience in managing medical affairs in key therapeutic areas such as Dermatology, Endocrinology, Cardiology, Gastroenterology, Opthalogy etc.
- Strategic Thinking: Ability to align medical insights with commercial objectives and contribute to overall business strategy.
- Scientific Expertise: In-depth understanding of the scientific and medical landscape in the pharmaceutical industry.
- Communication & Influencing Skills: Excellent ability to engage with KOLs, cross-functional teams, and senior stakeholders to drive business outcomes.
- Compliance & Regulatory Knowledge: Strong knowledge of regulatory and compliance frameworks governing medical affairs activities.
- Project & Time Management: Ability to manage multiple projects simultaneously and deliver results under tight deadlines.
Key Responsibilities:
- Drive the scientific strategy for product positioning and support the Marketing and Brand Management teams with clinical data and evidence-based insights.
- Ensure the scientific accuracy, compliance, and relevance of marketing materials, brand communications, and promotional campaigns.
- Develop and maintain high-level relationships with KOLs, healthcare professionals (HCPs), and relevant stakeholders across assigned therapeutic areas.
- Oversee the planning and execution of KOL engagement initiatives, including advisory boards, roundtable discussions, and symposia, ensuring alignment with the medical strategy.
- Drive collaborations with KOLs for clinical trials, investigator-initiated studies, and publication efforts, establishing the company's leadership in scientific and medical innovation.
- Lead the planning and execution of medico-marketing programs, such as CMEs, symposia, and webinars, to ensure that medical content aligns with business and ethical objectives.
- Ensure compliance with industry standards and guidelines in all medico-marketing activities, working closely with regulatory and legal teams.
- Collaborate with marketing teams to drive the development of scientific communication strategies across multiple platforms, including digital media, publications, and educational content.
- Oversee the integration of clinical trial data into post-marketing medical strategies, ensuring that findings from clinical trials are utilized to support product promotion.
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