Roles & Responsibilities :

1. Project Launch Strategy & Positioning

a. Develop and execute launch strategies for individual real estate projects aligned with overall business and sales objectives

b. Define project-level positioning, value propositions, target segments, and messaging for residential and/or commercial developments

c. Translate market insights, micro-market dynamics, and buyer personas into differentiated launch narratives

d. Ensure clear articulation of USPs across all launch touchpoints including creatives, media, site branding, and sales collaterals

e. Work closely with sales and marketing leadership teams to finalize launch pricing communication, inventory push, and phasing strategies

f. Act as the custodian of project positioning, ensuring consistency across digital, offline, on-ground, and channel partner communications

2. Go-To-Market (GTM) Strategy & Execution

a. Own end-to-end GTM strategy for real estate projects including market assessment, launch phasing, positioning, and inventory push

b. Plan and execute project launches covering launch campaigns, sales lounges / experience centers, and on-ground activations

c. Conceptualize and manage project renders, scale models, walkthroughs, and AV tools to effectively showcase master plans, amenities, and USPs

d. Develop and execute integrated launch campaigns across ATL, BTL, and digital channels to drive awareness, leads, and walk-ins

e. Design and execute channel partner GTM programs including CP briefings, launch events, toolkits, and activation campaigns

f. Customer Journey and execution of sales lounges and experience centers, ensuring immersive customer journeys and brand consistency

g. Plan ATL media including print, outdoor, and transit media aligned to target audiences and micro-markets

h. Execute BTL initiatives such as site events, society activations, corporate activations, and roadshows to drive footfalls

i. Integrate digital marketing into GTM plans including performance campaigns, project microsites, and portal listings

j. Manage GTM budgets, timelines, vendor coordination, and cross-functional alignment with sales, digital, and operations teams

k. Track GTM performance through leads, walk-ins, CP contribution, and conversions; optimize strategies based on insights and ROI

3. Integrated Marketing & Campaign Management

a. Conceptualize and manage integrated marketing campaigns across: Digital (performance marketing, social media, SEO/SEM, portals); Traditional media (print, radio, OOH), On-ground activations and events

b. Plan and execute sustenance campaigns for ongoing projects to maintain momentum and sales velocity

c. Track campaign performance, optimize spends, and ensure ROI-driven execution

4. Creative & Content Management

a. Lead development of all creative assets including:

i. Brand identity, sourcing campaigns, brochures, flyers, hoardings,

ii. Digital creatives, videos, walkthroughs, social media content

iii. Site branding, experience centers, and sales galleries

b. Brief, review, and approve creatives with agencies and internal stakeholders

c. Ensure creative outputs align with brand strategy, target audience insights, and market trends

5. Vendor & Agency Management

a. Identify, onboard, and manage vendors and agencies including:

i. Creative agencies

ii. Event Agencies

iii. Digital performance agencies

iv. Media buying agencies

v. Gifting, Printing and fabrication vendors

b. Negotiate commercials, manage scopes of work, timelines, and quality standards

c. Ensure timely delivery and cost-effective execution from all partners

6. Marketing Operations & Billing

a. Manage day-to-day marketing operations across projects

b. Oversee billing processes including:

i. PO creation

ii. Invoice validation

iii. Budget tracking and approvals

c. Coordinate with finance and procurement teams to ensure compliance and timely payments

7. Budgeting & Financial Control

a. Prepare quarterly, annual and project-wise marketing budgets

b. Allocate budgets across channels and campaigns based on business priorities

c. Track spends vs budgets and ensure optimal utilization of marketing investments

d. Provide regular MIS and budget performance reports to management

8. Market Intelligence & Insights

a. Monitor each micro market real estate market trends, competitor activities, and consumer behaviour

b. Conduct periodic brand and campaign performance reviews

c. Use insights to refine strategies, creatives, and media plans

9. Stakeholder & Internal Coordination

a. Work closely with Sales, CRM, Design, Finance & Accounts, and operations team and act as a bridge between internal teams and external agencies.