Senior Manager - Marketing - Pharma/Healthcare/Life Sciences

Role & responsibilities

- Develop and execute comprehensive marketing strategies for both B2B and B2C segments

- Drive brand building, product positioning, and go-to-market strategies

- Lead offline & digital marketing initiatives, including campaigns, activations, and promotions

- Strengthen distribution and channel marketing efforts across India

- Collaborate with sales teams to drive revenue growth and market penetration

- Analyze market trends, competitor activity, and customer insights to optimize marketing efforts

- Manage agencies, vendors, and internal stakeholders effectively

Preferred candidate profile

- 10+ years of experience in marketing, preferably within the pharmaceutical / healthcare / life sciences industry

- Proven experience in handling both B2B and B2C marketing in India geography

- Strong expertise in brand management, product marketing, and campaign execution

- Excellent stakeholder management and leadership skills

- MBA in Marketing or equivalent qualification preferred