Senior Manager - Marketing Background: A channel marketing incumbent is responsible to market the campaigns with accordance to the target audience. Setting and executing the brand strategy for a property/properties to enhance brand performance, brand equity and to achieve the desired reach. Key Responsibilities: Brand planning and Building: - Conceptualizing the brand strategy for the brand/shows and implementing the same in conjunction with the Brand lead - Implement 360-degree activities in order to showcase every property on air to the consumer, advertiser and trade - Support the group head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase - Steering key strategic interventions in regions aimed at driving business objectives Consumer Research: - Having an analytical mindset for analyzing data and generating insights for the campaign market - Understanding the social and digital ecosystem for consumer researches and campaign management Execution: - Managing conversations with the media and PR agency and briefing them on the campaign and communication plan - Vendor selection - Preparing a brief for the programming and presentation team - Provide constant support to the Sales team by trade marketing support and product integrations Budget allocation & cost effectiveness: - Ensure cost savings and increasing perception by maximizing alliances and partnerships - Strike alliances and barter deals to ensure maximum touch points with the consumer - Allocating the budget with accordance to the Brand Lead - Analyzing the value add of the campaign Digital & Social Media management: - Identifying target audiences and devising digital campaigns that engage, inform and motivate. - Social media management working closely with the digital agency to develop the on-going social media calendar and keeping the brand relevant amongst key TG. - Understand Marketing & Media analytics to evaluate campaign performance and optimize. - Managing agencies & key stakeholders for all Digital Performance & Impact channels and drive them to execute and deliver against platform goals and targets Key Interfaces: - Managing interactions with internal & external stakeholders - Internal stakeholders - Channel team, Sales, Distribution, Finance, Commercial - External stakeholders - Media planning & buying agency, digital agency, creative agency

Mumbai

Senior Manager - Marketing - Media/Advertising Firm 

Job Description for Senior Manager - Marketing - Media/Advertising Firm  in Apay Marketing Pvt Ltd in  Mumbai for (6-8) years of experience. Apply Now!