Senior Manager - Marketing - Event Management Firm

Overview

- Lead the strategy, development, and growth of proprietary IPs across live events, branded experiences, and activations.

- Own the end-to-end lifecycle: market insight, concept creation, business modelling, GTM, partnerships, execution, measurement, and scale.

Key Responsibilities :

- Identify white spaces and craft differentiated IP concepts aligned to brand and revenue goals.

- Build business cases, P&Ls, pricing, and multi-year roadmaps; secure internal buy-in.

- Drive cross-functional delivery (creative, production, sales, marketing, legal) from brief to post-event.

- Source and negotiate partners, sponsors, talent, venues, and licensing.

- Oversee project governance: timelines, budgets, risk, compliance, and IP protection.

- Set measurement frameworks (attendance, NPS, earned media, revenue, margin) and optimize through insights.

- Mentor team; establish best practices, playbooks, and scalable operating models.

Specifications (Skills & Competencies) :

- 8-12+ years (Senior Manager) in experiential, events, media, or brand partnerships; proven IP creation and scaling.

- Strong commercial acumen with P&L ownership; contract negotiation and stakeholder management.

- Expertise in audience development, sponsor sales, and integrated marketing.

- Fluency in production workflows, safety, and on-ground operations.

- Data-led mindset; proficiency with analytics and post-mortem optimization.

- Excellent storytelling, presentation, and leadership skills.

- Ownership mindset, creativity with commercial rigor, bias to action.

- Ability to thrive in fast-paced, ambiguous environments and meet deadlines.

- Willingness to travel and support evening/weekend event schedules as needed.

Experience :

Qualification : Bachelor's/Master's degree in Marketing, Communications, Business Administration, or related field.

Overall Experience 10 - 12 years

Type of industry : Event Management

Essential Experience :

In experiential, events, media, or brand partnerships; proven IP creation and scaling.