Senior Manager - Marketing/Digital & Offline Marketing - Furniture/Fixtures/Interiors

Role : Senior Manager - Marketing ( Digital & Offline Marketing) - Furniture / Fixtures / Interiors ( Marketing Head)

Location : Delhi

Roles & Responsibilities :

- Create all the strategies for the marketing teams, like the digital, communications, advertising, and creative.

- Prepare all the monthly, quarterly, and yearly budget plans for the Marketing and PR department.

- Monitors and evaluates ROI to make sure marketing initiatives are having a beneficial financial effect.

- Keeps track of and enhances website visitor conversion rates to accomplish targeted goals and assesses the success of marketing initiatives.

- Oversees the implementation of plans to improve user experience, engagement, and website traffic. Utilises data to focus on online marketing activities.

- Carries out brand awareness initiatives and tracks brand recognition using social media, surveys, and other tools to evaluate the effectiveness of raising brand awareness.

- Maintains a social media presence, keeping tabs on important indicators, including reach, engagement rates, and followers.

- Analyzing all media coverage of the organization and drafting appropriate responses

- Monitor all kinds of Competition like price changes, acquisitions, and new products and their features.

- Developing and implementing publicity strategies for the company's products and services, including a crisis management strategy

- Developing and implementing organizational publicity strategies for company events

- Organizing promotional events such as press tours and conferences

- Representing the organization at Events, Exhibitions, conferences, interviews, etc.

Educational Qualification / Work Experience & Skills:

- PG / MBA with 8 to 12 yrs experience with both Digital & Offline Marketing

- Demonstrated success within B2B/B2C marketing

- Excellent oral and written communication skills

- Strong understanding of Excel and analytics along with data mining

- Strong project management skills

- Excellent attention to detail

- An analytical mind and problem-solving skills