Senior Manager - Marketing - Consumer Durables

Industry - Consumer Durables

Category - Sales & Marketing

Job Type - Permanent

Job Description - The Senior Manager Marketing will lead integrated marketing strategies to strengthen brand presence and drive growth across B2C product segments. Based in Gurgaon, this role focuses on delivering high-impact campaigns across digital, eCommerce, PR and offline channels while managing cross-functional teams and regional stakeholders.

Client Details :

Our client is a well-established globally connected organization operating in the consumer technology and durables sector. With a strong presence across multiple markets, the company is known for its innovative product portfolio, premium positioning and commitment to delivering high-quality customer experiences.

Description :

Marketing Strategy & Brand Management :

- Develop and execute integrated marketing strategies aligned with business objectives

- Translate organizational goals into actionable marketing plans with defined KPIs

- Ensure adherence to brand guidelines across all channels and touchpoints

Budget & Stakeholder Management :

- Plan and allocate annual and quarterly marketing budgets with ROI focus

- Collaborate closely with regional/global teams to align campaigns and resource allocation

- Manage vendor payments and ensure adherence to internal processes

Digital & eCommerce Marketing :

- Lead digital campaigns across SEO, PPC, social media, email marketing, and website management

- Optimize brand presence on eCommerce platforms

- Analyze traffic campaign performance and customer engagement to drive continuous improvement

Content & Campaign Execution :

- Oversee development of marketing creatives including digital assets, POSM, product collaterals and videos

- Ensure consistency in messaging and quality execution across platforms

Influencer & Community Marketing :

- Develop and execute influencer strategies across key target communities

- Build and manage relationships with industry influencers and thought leaders

- Drive engagement initiatives and viral marketing programs

PR & Communications :

- Manage PR agencies and oversee media relations, product reviews, and brand coverage

- Plan and execute PR calendars aligned with brand priorities

Offline Marketing & Activations :

- Execute retail branding, in-store visibility, demo zones, and signage

- Plan and manage trade shows, exhibitions, and roadshows

Vendor & Team Management :

- Manage external agencies and vendors for creative, digital, and production work

- Lead and mentor a team, ensuring timely execution and high performance

- Conduct regular reviews with internal stakeholders and team members

Regional & International Coordination :

- Support marketing initiatives across international markets where applicable

- Drive alignment with regional teams on campaigns reporting and strategy

Profile :

- Degree in Marketing, Communications or a related field

- Strong experience in B2C marketing preferably in consumer technology, electronics or durables

- Deep understanding of digital and eCommerce marketing ecosystems

- Proven ability to manage large-scale campaigns and cross-functional teams

- Strong analytical, project management, and communication skills

- ROI-driven mindset with structured and organized working approach

- Ability to thrive in a fast-paced dynamic environment

Job Offer

- Opportunity to work with a reputed and growing organization in the consumer durable space

- Exposure to high-impact, multi-channel marketing campaigns

- Competitive compensation and strong career progression opportunities

- Collaborative and fast-paced work environment in Gurgaon

- Opportunity to work on cutting-edge products and international market initiatives

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Riya Khattar at +91 124 628 9204.

Contact - Riya Khattar - +91 124 628 9204

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