We are looking for a Sr. Manager - Marketing, who will own and drive the end-to-end marketing charter for our Used Cars business. This is a high-ownership individual contributor role requiring a blend of strategic thinking and hands-on execution. The individual will be responsible for developing marketing strategies, driving channel and dealer engagement, leading market development initiatives, and executing programs that strengthen brand visibility, partner participation, and business growth across the used car ecosystem.

What you will be doing:

- Own and drive the marketing roadmap for the Used Cars business aligned with business goals.

- Develop and execute channel and trade marketing initiatives to drive dealer acquisition, engagement, retention, and growth.

- Partner with Business, Sales, and Product teams to identify growth opportunities and build market-specific marketing plans.

- Lead dealer meets, partner programs, market activations, events, and regional marketing initiatives.

- Create and execute lead generation, partner engagement, and market development campaigns.

- Develop marketing collateral, communication assets, and sales enablement tools for channel partners.

- Monitor campaign performance, partner engagement, market trends, and competition to optimize marketing effectiveness.

- Manage agencies, vendors, budgets, and end-to-end execution of marketing programs.

What we are looking for:

- MBA/PGDM in Marketing with 7+ years of experience in Marketing, Trade Marketing, Channel Marketing, Dealer Marketing, or Business Development.

- Strong understanding of the used car ecosystem, dealer networks, automotive marketplaces, or related automotive businesses.

- Proven experience in dealer engagement, channel development, market activations, and partner-led growth initiatives.

- Demonstrated ability to use BTL and channel marketing interventions to improve partner engagement, enhance market penetration, drive lead generation, and support business growth objectives.

- Ability to independently drive marketing initiatives from strategy to execution in a high-ownership environment.

- Strong stakeholder management, analytical, communication, and relationship-building skills.

- Prior exposure to automotive, used cars, mobility, or marketplace businesses will be an added advantage.

What we will give you:

- Be part of an innovative auto-tech leader shaping Indias digital auto ecosystem.

- A front-row seat to group-level strategy; you will work on large scale marketing programs across diverse group brands with the senior leadership at the Group level.

- A high ownership role with the freedom to build, experiment, and drive impactful growth strategies.