Role Overview:

We are currently hiring a Manager or a Senior Manager - Marketing and communication for a well known footwear brand from Europe. Position is based in Gurgaon for a candidate with at least 10 years of experience in Brand communication or marketing communication from similar lifestyle brands with global presence in retail.

Major Responsibilities:

- Lead the planning of 360 degree marketing initiatives across campaigns, retail, digital, and PR.

- Own the monthly marketing narrative by defining communication themes and storytelling across platforms.

- Manage and collaborate closely with external partners - social, creatives to ensure strong, consistent execution.

- Own end-to-end retail communication, including visual merchandising, store storytelling, and on-ground activations.

- Own and allocate the marketing budget across channels, ensuring effective planning, prioritization, and ROI-driven spends.

- Oversee all brand communication across platforms including website, CRM, and retail, ensuring alignment with global and local guidelines.

- Work closely with performance marketing teams to review campaigns, creatives, and outputs, ensuring alignment with brand direction.

- Drive PR and brand visibility by aligning on key moments, launches, and partnerships with agency partners.

- Maintain a strong lens on creative quality across all outputs, ensuring consistency in tone, design, and messaging.

- Step in on content and visual development when required, with a strong command over brand voice and the ability to craft compelling campaign copy.

- Track campaign performance and key marketing metrics, using insights to optimize spends and refine ongoing communication.

Education / qualification:

MBA - Marketing/Degree in a relevant discipline.

Experience:

12 - 14 years in marketing and communication, with strong exposure to brand, digital, and retail marketing within lifestyle or premium brands.

Skills & Capabilities:

- Strong understanding of integrated marketing and brand building

- Experience in driving retail communication and visual merchandising

- Ability to manage multiple stakeholders and agency partners

- Strong creative judgment and attention to detail.

- Solid understanding of performance marketing and digital ecosystems

- Hands-on approach with the ability to operate across functions