Role Overview:
Lead marketing and branding for a leading company, owning short-term and long-term strategy across ATL, BTL and digital channels.
Key Responsibilities:
- Plan, implement and control marketing strategies, both short-term and long-term, with a focus on branding and promotion.
- Drive ATL, BTL and digital marketing activities end to end.
- Work closely with the media agency to build communication strategies for new and existing products.
- Oversee production and rollout of TVC campaigns, print, outdoor, on-ground and digital.
- Plan and execute BTL activities, including on-ground engagement.
Candidate Profile:
- Strong background in strategic marketing, with proven branding and promotion experience.
- Hands-on experience managing media/creative agencies and ATL campaigns.
- Strong planning, execution and leadership skills.
- Experience: 15 - 20 years.
- Qualification: Any Post Graduate.
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