Senior Manager - Marketing

Description:

Title: Senior Manager / Associate Director Marketing

Experience: 8-12 Years

Industry: NGO,SocialSector, EdTech, FMCG, Healthcare, Technology]

Employment Type: Full-time

About the Role:

We are hiring a seasoned Marketing professional to lead strategic brand initiatives, demand generation, digital marketing, and integrated campaigns. The ideal candidate should have strong leadership skills, data-driven decision-making ability, and experience in managing large-scale marketing operations.

Key Responsibilities:

- Develop and execute end-to-end marketing strategies aligned with business goals.

- Lead brand positioning, communication, and market expansion initiatives.

- Drive digital marketing campaigns across performance marketing, SEO/SEM, automation, and social media.

- Manage product marketing activities including GTM strategies, user segmentation, and customer insights.

- Oversee content marketing, events, PR, and partnership collaborations.

- Analyse marketing performance metrics, track ROI, and optimize budgets.

- Lead and mentor the marketing team, ensuring delivery of high-impact outcomes.

- Work closely with sales, product, and leadership teams to drive business growth.

Required Skills & Experience:

- 8-12 years of experience in Marketing with at least 35 years in a managerial / leadership role.

- Strong understanding of digital marketing, brand management, and performance metrics.

- Proven experience in developing high-conversion marketing campaigns.

- Excellent stakeholder management and communication skills.

- Experience in scaling brands or leading marketing for high-growth environments.

- Strategic mindset with the ability to execute hands-on when required.

Educational Qualification:

MBA/PGDM in Marketing from a reputed institute (preferred).

Why This Role:

- Leadership position with strategic ownership.

- Opportunity to work on high-impact marketing initiatives.

- Fast-paced, growth-oriented environment.