Job Description :

Key highlights of the role are listed below (purely indicative and not limiting) :

- Lead partner acquisition strategy : Own and scale customer acquisition through third-party partnerships (fintechs, marketplaces, NBFCs, aggregators), ensuring seamless onboarding and compliance.

- Manage partner integration roadmap : Define and oversee the roadmap for partner API/SDK integrations, ensuring timely delivery and smooth partner experience.

- Optimize partner funnels : Design and refine acquisition journeys across partner-driven funnels (lead KYC approval activation), reducing drop-offs and improving conversion.

- Enable partner monetization : Drive early lifecycle monetization for partner-acquired users via contextual cross-sell offers (EMI, insurance, add-on cards).

- Govern partner compliance : Ensure all partner channels adhere to RBI guidelines, fraud risk controls, and data privacy standards.

- Collaborate cross-functionally : Work with IT, Risk, Ops, Analytics, and external vendors to deliver integrations within defined timelines and quality standards.

- Monitor partner KPIs : Track acquisition KPIs (partner CAC, funnel conversion %, onboarding TAT, retention of partner cohorts) and produce executive dashboards.

- Drive retention on partner platform : Implement personalized onboarding, nudges, and feature adoption campaigns to sustain engagement of partner-acquired cohorts.

- Oversee agile squads : Lead agile squads focused on partner integrations, conduct sprint reviews, and manage backlog prioritization for high-impact delivery.

Applicants should possess the following attributes :

- Partnership management : Strong expertise in managing fintech, NBFC, and marketplace partnerships for customer acquisition.

- Integration knowledge : Hands-on experience with API banking, SDK integrations, and partner onboarding processes.

- Funnel optimization : Ability to design and refine partner-driven acquisition funnels (lead KYC approval activation).

- Compliance governance : Solid understanding of RBI guidelines, data privacy, and fraud risk controls in third-party channels.

- Channel performance analytics : Proficiency in tracking partner CAC, ROI, onboarding TAT, and retention of partner cohorts.

- Stakeholder collaboration : Experience working with IT, Risk, Ops, Analytics, and external vendors to deliver integrations.

- Agile delivery : Ability to lead agile squads focused on partner integrations, sprint reviews, and backlog prioritization.

- Attribution modeling : Knowledge of attribution frameworks to measure partner channel contribution accurately.

- Partner relationship management : Ability to build long-term, trust-based relationships with external acquisition partners.