Senior Manager/Manager - Marketing

Job Purpose:

- Execute a plan that increases revenue and builds on the company's market share by expanding company's marketing efforts.

- To facilitate marketing department in all the marketing services to sales personnel and build the brand and lead generation.

Areas of Knowledge:

- Event Management

- Public Relations Management

- Branding Exercises

- Market Research

- Office Administration

Roles & Responsibilities (Not limited to)

- Ensure effective digital marketing, advertising, communications

- Developing and implementing the marketing strategy for the organization, aligned with its goals and vision

- Managing and allocating the marketing budget for all departments and campaigns and monitor annual budget

- Identifying and analysing market opportunities, consumer behaviour, and competitors' activities

- Evaluating and reporting on the effectiveness and ROI of marketing campaigns and initiatives

- Collaborating with other departments and external agencies to ensure consistent and coherent brand messaging across all channels

- Driving forward marketing campaigns to build brand awareness, generate leads, and support sales

- Set, monitor and report on short term and long-term goals of Marketing

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyse consumer behaviour and determine customer personas

- Coordinate sales and marketing efforts to boost brand awareness

- Vendor Management

- Research on possible project leads from media.

- Review trade magazines for competitor and market study