Responsibility Areas KRAs

1. International Business Development

- Develop Internal Sales within group Company (Angloa / Congo & Others)

- Develop and expand business across African countries by identifying new customers, distributors, wholesalers, and strategic partners.

- Drive sales of FMCG Goods, Agro Products, Electronics Goods, Confectionery and other Items in African markets

- Identify new business opportunities through market intelligence, trade fairs, and networking

- Build long-term relationships with internal customers / importers / manufacturers and distributors

2. Sales & Revenue Growth

- Achieve sales targets and profitability for assigned African territories.

- Generate export orders and negotiate commercial terms

- Prepare sales forecasts and market development plans

3. Customer Relationship Management

- Monitor customer performance and increase market share

- Manage customer lifecycle from lead generation to repeat business

- Travel and meet customers across Africa

4. International Travel

- Open to extensive travel across African countries

5. Export Coordination

- Represent company at exhibitions and trade fairs

- Coordinate with Procurement, Logistics, Finance and Documentation

6. Market Intelligence

- Ensure shipment and payment follow-up

- Monitor competition and identify new opportunities

7. Reporting

- Recommend new products based on market demand

- Submit sales pipeline and travel reports

Key Interactions

Internal

- Production/Operations Department

- Finance/Accounts Department

- Quality Control/Assurance Team

External

- Suppliers/Vendors

- Service Providers

- Auditors/Regulatory Bodies Essentials

Required Skills & Competencies

- Strong International Sales & Business Development skills

- Experience in African markets / Economics / Politico - economic / demographic.

- Excellent English communication and negotiation skills

- Knowledge of FMCG, Agro, Electronics & Confectionery products

- CRM, MS Excel & ERP proficiency

- Ability to travel internationally

- Good team management, coordination, and analytical thinking

- Familiarity with Asian, Far East, Europe, and African market trends and challenges

Additional Requirements

- Existing customer network in Africa preferred

- Must have travelled extensively in African countries

- Experience generating export business independently

- Knowledge of export documentation and Incoterms

- Open to frequent international travel

Behavioural Competencies

- Effective communication and coordination

- High attention to detail and urgency

- Negotiation and analytical thinking

- Self-driven and proactive mindset