Senior Manager - Influencer Marketing

Description:

A well-backed, high-growth D2C brand is hiring a Senior Influencer Marketing Manager to own the influencer and creator ecosystem end-to-end. This is a high-ownership role for someone who can build a scalable creator engine, drive measurable business impact, and elevate brand presence across Instagram, YouTube, and emerging platforms.

What youll do:

- Own influencer strategy, planning, and execution from brief outreach negotiation content publishing performance

- Identify, onboard, and grow a strong mix of creators (micro to marquee) aligned with brand identity and audience

- Co-create high-performing content with creators; ensure quality, consistency, and brand-first storytelling

- Build repeatable systems: creator pipeline, playbooks, calendars, contracts, usage rights, whitelisting, reporting

- Track performance against key metrics (reach, engagement, CAC/ROAS, revenue, cohort impact) and optimize continuously

- Collaborate with Performance Marketing, Content, Brand, and Ecommerce teams to tie creator efforts to core goals

- Manage budgets, agencies/partners (if any), and ensure timelines + deliverables are met at pace

What were looking for:

- 5+ years in influencer/creator marketing (D2C / consumer internet brand experience preferred)

- Strong creator network + proven ability to scale influencer programs with measurable outcomes

- Comfort with data: ability to interpret dashboards, run experiments, and link content to business performance

- Excellent stakeholder management, negotiation skills, and creator relationship-building

- High ownership, speed, and strong execution discipline