Senior Manager/Head/Manager - Marketing - BFSI

Marketing Manager / Marketing Head

Description :

Job Title : Sr. Manager - Marketing

Experience : 8+ Years

Location : Hyderabad

Position Type : Full-Time

Key Responsibilities :

- Provide strategic direction and leadership for the marketing team, aligning efforts with business objectives and market trends.

- Develop and execute strategies to enhance the organization's brand positioning, ensuring a strong and differentiated market presence.

- Conduct thorough market research to identify opportunities, market trends, and competitive landscapes.

- Lead efforts to identify and define target customer segments, developing targeted marketing campaigns to maximize customer engagement and conversion.

- Oversee the development and execution of integrated marketing campaigns, including digital marketing, content strategies, and promotional activities.

- Drive successful product launches, collaborating with cross-functional teams to ensure effective go-to-market strategies.

- Manage public relations efforts and media relations, fostering positive relationships with industry stakeholders, media outlets, and key influencers.

- Develop and implement a comprehensive digital marketing strategy, leveraging online channels to enhance brand visibility and drive customer acquisition.

- Utilize data analytics and insights to make informed marketing decisions, continuously optimizing campaigns and strategies for maximum impact.

- Lead, mentor, and develop a high-performance marketing team, fostering a collaborative and innovative work environment.

- Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.

- Collaborate effectively with sales and product teams to align marketing strategies with business objectives and ensure a cohesive go-to-market approach.

Preferred skills and qualifications :

- Masters degree in marketing and business.

- 8+ years of experience as a marketing head in the fintech domain

- In-depth knowledge of payment industry trends, regulations, and market dynamics.

- Demonstrated success in developing and executing marketing strategies.

- Strong in strategic thinking and leadership.