What You'll Own:

1. Pipeline Generation & Outbound Business Development:

- Design and execute outbound prospecting strategies to generate a qualified pipeline for the MaaS practice in US Market.

- Identify and engage decision-makers CMOs, Heads of Demand Gen, Marketing Directors, Growth Leaders, Founders, and PE/VC portfolio operators.

- Build multi-channel pipeline through outbound sequences, referrals, LinkedIn social selling, events, and community engagement.

- Develop account plans and tiered engagement strategies across target segments: early-stage startups, scaling businesses, and PE/VC-backed portfolios.

- Own a pipeline number - this is a revenue accountability role, not a top-of-funnel hand-off role.

2. AI-Powered Prospecting & Outreach Execution:

- Use AI tools (Clay, Apollo, ChatGPT, Perplexity, and others) to research accounts, craft hyper-personalized outreach, and build scalable sequences.

- Build intelligent outbound programs that combine data enrichment, intent signals, and AI-assisted messaging to improve response rates and meeting conversions.

- Continuously test, measure, and improve outreach cadences based on performance data.

- Stay ahead of the AI prospecting toolstack - you'll be the person others look to for what works.

- Document and institutionalize outreach playbooks as the practice scales.

3. Consultative Selling & Discovery:

- Lead discovery conversations that uncover prospect pain, marketing maturity, team structure, and growth goals.

- Position MaaS as a strategic business solution - not a tactical vendor - and articulate clear ROI and value framing.

- Develop tailored proposals, capability presentations, and solution narratives aligned to client context.

- Navigate multi-stakeholder sales cycles across marketing, finance, and leadership buying committees.

4. Deal Closure & Revenue Ownership:

- Own the full sales cycle end-to-end: from first outreach to signed contract.

- Collaborate with internal teams to build proposals, Statements of Work, and commercial models.

- Negotiate commercial terms and support smooth contract finalization.

- Maintain a disciplined pipeline hygiene and forecast cadence weekly, monthly, quarterly.

5. Practice Building & Go-to-Market Development:

- Contribute actively to packaging, pricing, and positioning of MaaS service tiers.

- Feed market intelligence, competitive signals, and prospect feedback into practice leadership.

- Identify cross-sell and upsell opportunities within Compunnel's broader portfolio (digital, IT staffing, product engineering).

- Co-develop thought leadership, case studies, and reference materials as the practice wins its first clients.

- Support building the sales infrastructure: CRM setup, pipeline reporting, playbooks, and onboarding templates.

What We're Looking For:

Experience:

- 8 - 12 years across business development, client acquisition, agency sales, marketing consulting, or growth-focused roles.

- Demonstrated success generating qualified pipeline and closing service-based B2B business - must be able to show numbers.

- Agency or marketing consultancy background strongly preferred - you understand how to sell marketing as a managed service.

- Exposure to early-stage or build-from-scratch environments (startup, new business unit, practice launch) is a significant plus.

Marketing Knowledge:

- Solid grasp of B2B marketing fundamentals: demand generation, content marketing, digital marketing (SEO, paid, email), campaign operations, and marketing analytics.

- Ability to speak credibly with CMOs and marketing leaders about their stack, their funnel, and their growth challenges.

- Familiarity with modern B2B marketing tools and platforms - not as a practitioner, but as a consultant who can diagnose and prescribe.

AI & Tech Fluency:

- Daily use of AI tools for research, personalization, copywriting, and productivity - this is non-negotiable.

- Hands-on experience with prospecting and sales engagement tools: Apollo, Clay, LinkedIn Sales Navigator, Instantly, Outreach, or equivalents.

- Experience with CRM platforms: HubSpot or Salesforce (setup, pipeline management, reporting).

- Comfort with no-code/low-code tools and a willingness to learn new platforms quickly.

The Person:

- Commercially driven - you think in revenue, not just activity metrics.

- Highly proactive - you don't wait to be told what to do next.

- Excellent communicator - written, verbal, and in presentations to senior stakeholders.

- Comfortable with ambiguity - in an early-stage practice, the playbook is being written in real time.

- Entrepreneurial mindset - you treat this like your business, not a job.

- Resilient - startup-style challenges (resource gaps, shifting priorities, slow early traction) don't deter you.