Job Description:

The Senior Manager GTM is a business leadership role responsible for delivering revenue, market share, and profitability objectives for assigned brands. The role includes annual business planning, growth initiatives, product launches, and a ruthless execution lens while working closely with Sales, Trade Marketing & Supply Chain along with Finance and Legal teams as required.

The role is a key contributor to business strategy, investment decisions, and resource allocation, with regular engagement with senior leadership and participation in leadership and board-level reviews.

Key Responsibilities:

Business Ownership and P&L Delivery:

- Drive revenue, market share, volume, and profitability objectives for assigned brands.

- Lead annual business planning (strategy + forecasting + growth initiatives).

- Own annual business planning, quarterly business reviews, and brand activity calendars to ensure delivery of business objectives and timely execution of initiatives.

- Manage brand campaigns and ensure effective deployment of resources to maximize returns.

- Identify growth opportunities and recommend micro and marco actions to improve business performance.

Strategy, GTM & Brand Growth:

- Develop and execute go-to-market strategies for new and existing brands.

- Extensively visit key markets to develop deep market understanding and maintain strong awareness of consumer, trade, and competitive developments.

- Lead end-to-end planning and execution of product launches and key business initiatives.

- Leverage customer research data and reports along with market dynamics and competitor activities to shape business strategy.

- Drive distribution, visibility, and adoption of brands across markets.

Cross-Functional Leadership:

- Partner with Sales, Trade Marketing, Supply Chain to ensure timely execution of launches projects, and growth initiatives.

- Influence stakeholders across functions and markets to drive alignment and execution excellence.

- Lead high-impact strategic projects requiring coordination across multiple teams.

Leadership & Stakeholder Management:

- Present business performance, opportunities, risks, and strategic recommendations to senior leadership.

- Support leadership and board-level reviews through data-backed analysis and insights.

- Drive alignment on investment priorities, portfolio decisions, and growth strategies.

- Build strong relationships with key internal and external stakeholders.

Performance Management & Analytics:

- Track and review key business metrics including sales, market share, profitability, distribution, and ROI.

- Generate actionable insights through analysis of consumer, trade, market, and performance data.

- Lead business reviews and drive corrective actions to deliver growth objectives.

- Build business cases and strategic recommendations based on brand performance and financial impact.

Qualifications & Experiences:

- MBA / PGDM in Marketing, Business, or a related discipline.

- 8-10 years of relevant experience in FMCG, Tobacco, Consumer Products, or related industries.

- Experience in Brand Management, Business Management, Commercial Planning, Sales, Trade Marketing, or Go-to-Market roles.

- Proven track record of delivering business growth and managing cross-functional initiatives.

- Strong understanding of distribution, retail execution, market dynamics, and financial performance management.