Senior Marketing Manager/ GM

Role Overview:

The Senior B2B Marketing Manager will be responsible for developing and executing marketing strategies to enhance brand value and increase the top-of-the-funnel for its B2B ingredients business.

This role will focus on driving awareness, lead generation, and engagement with key stakeholders, including nutraceutical brands, formulators, R&D teams, and decision-makers in the industry. The ideal candidate will have deep expertise in B2B marketing, technical content development, industry networking, and data-driven marketing execution.

This role does not require a science degree, but the ideal candidate must have a strong ability to grasp and communicate complex scientific concepts effectively. They will collaborate with Product Management Function and Medical Science & Research to ensure accurate and compelling messaging.

Key Responsibilities:

Strategic Leadership:

- Develop and implement a comprehensive B2B marketing strategy aligned with business objectives.

- Position as a trusted, science-backed, and innovative ingredient partner in the nutraceutical industry.

- Define clear goals and KPIs for marketing initiatives, tracking performance and optimizing strategies accordingly.

- Collaborate closely with sales, product development, R&D, and regulatory teams to create aligned marketing narratives.

Branding & Thought Leadership:

- Establish and maintain a strong industry presence through branding, technical storytelling, and thought leadership.

- Oversee the development of technical white papers, case studies, research-backed content, and product collateral that reinforce scientific expertise.

- Drive public relations and earned media strategies to increase credibility in the nutraceutical and dietary supplement space.

- Lead content marketing initiatives, including articles, newsletters, blogs, and expert interviews, to engage key industry audiences.

Lead Generation & Digital Marketing:

- Develop and execute targeted lead generation campaigns across digital channels (LinkedIn, SEO, paid ads, webinars, and email marketing).

- Optimize CRM and marketing automation tools to nurture leads and enhance customer engagement.

- Conduct market research and competitor analysis to refine messaging, pricing strategy, and product positioning.

- Implement account-based marketing (ABM) strategies to engage high-value customers and drive deeper partnerships.

Trade Shows, Events & Partnerships:

- Plan and oversee presence at industry events, trade shows, and conferences to maximize visibility and lead generation.

- Develop high-impact booth themes, speaker engagements, and customer interactions for maximum ROI.

- Build and maintain strategic partnerships with industry organizations, trade publications, and key opinion leaders.

- Work with external agencies and vendors to execute best-in-class marketing campaigns and event activations.

Marketing Operations & Team Leadership:

- Manage marketing budgets, resource allocation, and ROI tracking for all marketing initiatives.

- Lead and mentor a cross-functional marketing team, ensuring alignment with business goals and fostering a culture of collaboration and innovation.

- Work closely with the sales team to develop effective go-to-market strategies and support sales enablement with strong collateral and messaging.