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About the client

Our client, a leading media organisation is seeking a Senior Manager - Financial Planning & Analysis (Data Information and Insights) to drive end-to-end analytical solutions that guide strategic decision-making across linear broadcast and digital businesses.

This is an individual contributor role requiring strong understanding of the media ecosystem, including audience measurement, digital consumption metrics, ad sales levers, content performance, and marketing effectiveness.

The role requires strong analytical capability combined with business acumen and the ability to translate complex data into clear insights for senior leadership.

Key Responsibilities

1. Insights Strategy & Problem Solving

- Act as the primary analytics partner to programming, digital strategy, ad sales, marketing, and leadership teams.

- Understand business challenges across linear TV and digital ecosystems and design analytical frameworks to address them.

- Lead insight generation around content performance, audience shifts, channel health, and digital engagement.

2. Linear TV Analytics

- Conduct deep-dive analyses on BARC viewership, time-band dynamics, market share movements, and competition trends.

- Develop insights around scheduling, FPC optimization, content launches, and ratings drivers.

- Provide data-backed recommendations on programming, acquisition, and portfolio management.

3. Digital Media & OTT Analytics

- Analyze consumption trends across Sony LIV, YouTube, social platforms, and digital campaigns.

- Evaluate funnel performance, engagement drivers, retention metrics, and user segmentation.

- Integrate digital signals with broadcast insights to provide cross-platform intelligence.

4. Ad Sales & Commercial Insights

- Support revenue teams with category insights, advertiser overlaps, and audience targeting strategies.

- Build inventory analytics, reach-frequency models, and monetization impact assessments across linear and digital platforms.

- Develop insight-driven presentations for internal and external stakeholders.

5. Leadership Through Influence (IC Role)

- Lead analytical problem-solving independently without a direct team.

- Collaborate with cross-functional teams and influence stakeholders through strong domain knowledge and storytelling.

- Partner with data engineering teams to ensure data quality and pipeline improvements.

- Present insights and strategic recommendations to senior leadership and CXOs.

Key requirments:

- Bachelor's or Master's degree in Engineering, Analytics, Statistics, Mathematics, Economics, or a related discipline.

- 8 to 15 years of relevant experience in media analytics, broadcast analytics, digital/OTT insights, or marketing/demand analytics.

- Prior experience in media networks, OTT platforms, digital agencies, or consultancies is preferred.

Technical Skills

- Strong proficiency in Excel.

- Working knowledge of BARC, Comscore, YouTube Analytics, Google Analytics, campaign measurement tools, and social analytics platforms.

- Proficiency in statistical modelling and forecasting.

Business & Domain Skills

- Strong understanding of linear TV audience measurement and market dynamics.

- Knowledge of digital measurement, OTT KPIs, attribution, user journeys, and engagement metrics.

- Ability to link analytical insights to business outcomes such as ratings, revenue, content ROI, acquisition performance, and marketing impact.

- Strong communication and data storytelling skills.

- Ability to manage multiple senior stakeholders and influence without formal authority.

- Strong strategic thinking with attention to detail.

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