About the Company :

- We are a leading media & entertainment company in India with a strong portfolio of broadcast channels and a rapidly growing digital streaming platform.

- The organization is known for its premium content, strong market presence, and a culture that fosters innovation, collaboration, and high performance.

- Recognized as an Employer of Choice, the company has consistently been acknowledged by leading institutions for workplace excellence and diversity.

Role Overview :

This is a high-impact Finance Business Partnering role aligned to the Linear Ad Revenue business. The role acts as a strategic bridge between Sales/Ad Revenue teams and the CFO's office, driving data-backed decision-making and influencing commercial outcomes.

The ideal candidate will combine strong analytical depth with the confidence to challenge business assumptions, drive performance, and partner closely with senior stakeholders.

Key Responsibilities :

1. Revenue Forecasting & Performance Analysis :

- Drive periodic forecasting of Ad Revenue across channels and properties (weekly, fortnightly, monthly).

- Analyze key KPIs including pricing, volume, and mix vs. budget and prior periods.

- Conduct post-evaluation of shows, events, and properties from a revenue lens.

- Deliver actionable insights to leadership to improve commercial outcomes.

2. Pricing & Incentive Strategy :

- Monitor pricing frameworks and identify opportunities to optimize revenue.

- Own end-to-end Agency Incentive Policy (design to closure).

- Partner with business teams to enhance sales performance and unit economics.

- Experience in automation and dashboarding tools preferred- Conduct deep-dive analysis on industry benchmarks (GRPs, AdGRPs, fill rates, etc.).

3. Competitive Benchmarking :

- Conduct deep-dive analysis on industry benchmarks (GRPs, AdGRPs, fill rates, etc.).

- Derive insights on competitive positioning and performance gaps.

- Translate insights into pricing and go-to-market recommendations.

4. Process Improvement & Automation :

- Streamline finance processes to improve efficiency and reduce manual intervention.

- Build automated dashboards and real-time reporting frameworks.

- Drive data-led decision-making through scalable analytics solutions.

5. Stakeholder Management & Leadership :

- Partner closely with Sales, Operations, and Finance leadership.

- Drive discussions with senior stakeholders including the CFO's office.

- Lead and develop a high-performing team while remaining hands-on.

Ideal Candidate Profile :

- 10 to 15 years in Business Finance/Commercial Finance/FP&A/Sales Finance.

- Strong experience in revenue planning, pricing, and sales analytics.

- Proven track record of partnering with senior stakeholders (CXO-level exposure preferred).

- Ability to influence decisions and challenge business teams with data-backed insights.

Preferred Background :

- Media & Entertainment, FMCG, Consumer, or Telecom sectors preferred.

- Open to candidates from other industries with strong commercial finance experience.

Key Competencies :

- Strong business acumen and commercial assertiveness

- Excellent communication and executive presence

- Structured problem-solving and analytical thinking

- High attention to detail and ownership mindset

- Collaborative and stakeholder-oriented approach

Technical :

- Advanced Excel and MIS/reporting capabilities

- Exposure to SAP or similar ERP systems

- Understanding of Order-to-Cash (O2C) and incentive structures

- Experience in automation and dashboarding tools preferred