About the Company

We are a leading media & entertainment company in India with a strong portfolio of broadcast channels and a rapidly growing digital streaming platform. The organization is known for its premium content, strong market presence, and a culture that fosters innovation, collaboration, and high performance.

Recognized as an Employer of Choice, the company has consistently been acknowledged by leading institutions for workplace excellence and diversity.

Role Overview

This is a high-impact Finance Business Partnering role aligned to the Linear Ad Revenue business. The role acts as a strategic bridge between Sales/Ad Revenue teams and the CFO's office, driving data-backed decision-making and influencing commercial outcomes.

The ideal candidate will combine strong analytical depth with the confidence to challenge business assumptions, drive performance, and partner closely with senior stakeholders.

Key Responsibilities

1. Revenue Forecasting & Performance Analysis

- Drive periodic forecasting of Ad Revenue across channels and properties (weekly, fortnightly, monthly).

- Analyze key KPIs including pricing, volume, and mix vs. budget and prior periods.

- Conduct post-evaluation of shows, events, and properties from a revenue lens.

- Deliver actionable insights to leadership to improve commercial outcomes.

2. Pricing & Incentive Strategy

- Monitor pricing frameworks and identify opportunities to optimize revenue.

- Own end-to-end Agency Incentive Policy (design to closure).

- Partner with business teams to enhance sales performance and unit economics.

3. Competitive Benchmarking

- Conduct deep-dive analysis on industry benchmarks (GRPs, AdGRPs, fill rates, etc.).

- Derive insights on competitive positioning and performance gaps.

- Translate insights into pricing and go-to-market recommendations.

4. Process Improvement & Automation

- Streamline finance processes to improve efficiency and reduce manual intervention.

- Build automated dashboards and real-time reporting frameworks.

- Drive data-led decision-making through scalable analytics solutions.

5. Stakeholder Management & Leadership

- Partner closely with Sales, Operations, and Finance leadership.

- Drive discussions with senior stakeholders including the CFO's office.

- Lead and develop a high-performing team while remaining hands-on.

Ideal Candidate Profile

- 10 to 15 years in Business Finance / Commercial Finance / FP&A / Sales Finance.

- Strong experience in revenue planning, pricing, and sales analytics.

- Proven track record of partnering with senior stakeholders (CXO-level exposure preferred).

- Ability to influence decisions and challenge business teams with data-backed insights.

Preferred Background

- Media & Entertainment, FMCG, Consumer, or Telecom sectors preferred.

- Open to candidates from other industries with strong commercial finance experience.

Key Competencies

- Strong business acumen and commercial assertiveness

- Excellent communication and executive presence

- Structured problem-solving and analytical thinking

- High attention to detail and ownership mindset

- Collaborative and stakeholder-oriented approach

Technical

- Advanced Excel and MIS/reporting capabilities

- Exposure to SAP or similar ERP systems

- Understanding of Order-to-Cash (O2C) and incentive structures

- Experience in automation and dashboarding tools preferred