Senior Manager - eCommerce Operations - D2C

Senior Manager D2C

Location: HSR Layout, Bangalore

Experience: 4+ years in D2C or e-commerce operations

Education: B.Tech / MBA / Any relevant Bachelors or Masters degree

Preferred Background: Candidates from reputed/pedigree institutes

About the Company

Our client is a fast-growing, science-led beauty and personal care brand founded in 2020 and headquartered in Bengaluru. Backed by marquee investors such as Kalaari Capital, DSG Consumer Partners, and Beenext, the company has successfully raised $10.4M+ in Series A funding. With a strong focus on innovation, research, and efficacy, it is rapidly expanding its footprint in the skincare and haircare segments.

Role Overview

We are seeking a dynamic and data-driven Senior Manager D2C to lead and scale our end-to-end e-commerce operations. You will be responsible for optimizing website performance, enhancing customer retention, managing seamless order fulfillment, and executing high-impact marketing campaigns. This role demands a strong blend of analytical acumen and user-centric creativity, ensuring a compelling and efficient customer journey across all digital touchpoints.

Key Responsibilities

Website & Operations Management

- Oversee day-to-day operations on Shopify including listings, updates, offers, and collections.

- Ensure efficient order fulfillment, accurate stock sync, and proactive RTO (Return to Origin) reduction strategies.

- Streamline operational processes for maximum efficiency and scalability.

Performance & Analytics

- Monitor and analyze key metrics (traffic, CVR, bounce rate, SKU performance) using tools like

Google Analytics and Shopify.

- Generate daily/weekly performance dashboards.

- Drive funnel optimization through A/B testing and continuous experimentation.

Customer Experience & Retention

- Enhance the end-to-end customer journey across site and post-purchase phases.

- Collaborate with CRM teams on WhatsApp, SMS, and email marketing journeys.

- Strategize to reduce drop-offs and increase repeat purchases and LTV (lifetime value).

Campaigns & Content Coordination

- Liaise with design, tech, and marketing teams to launch D2C campaigns.

- Ensure product detail pages (PDPs) and creative assets are brand-aligned and conversion-optimized.

Growth Strategy & Innovation

- Own D2C revenue planning including pricing, bundling, offer strategies, and automation.

- Conduct competitive benchmarking to identify new growth levers and strategic opportunities.

Qualifications & Requirements

- 4+ years of experience in D2C or e-commerce operations; direct experience with Shopify is a must.

- Strong analytical and problem-solving skills; proficiency in Excel, GA, Klaviyo (or similar platforms).

- Creative thinker with a strong understanding of user behavior, storytelling, and digital flows.

- Prior experience in the beauty, skincare, or wellness industry is highly preferred.

About Hireginie

Hireginie is a trusted talent search firm that partners with top-tier organizations to deliver customized recruitment solutions. Our mission is to match exceptional talent with meaningful opportunities, enabling both individuals and businesses to thrive. We pride ourselves on a consultative, transparent, and quality-driven approach to hiring.