Senior Manager - Digital Strategy & Services Marketing

Senior Leadership Opportunity:

- Digital Strategy & Services Marketing leader to shape and drive the digital growth agenda for a large-scale enterprise services business.

- Strategic marketer who understands how to build B2B technology narratives, orchestrate integrated campaigns, grow executive audiences, leverage data and analytics, and use AI to transform marketing execution.

Digital Strategy:

- Define and execute an enterprise-scale digital strategy aligned with services and portfolio priorities.

Integrated B2B Campaigns:

- Orchestrate campaigns across paid, owned, earned, organic social and content channels from planning through measurement and optimization.

Social & Audience Growth:

- Own the organic social strategy across LinkedIn, X and other relevant platforms, strengthening narratives, growing audiences and driving meaningful engagement.

Content & Thought Leadership:

- Shape the distribution strategy for high-value content including research reports, blogs, executive perspectives, videos, infographics and other thought-leadership assets.

Digital Analytics:

- Build a performance-led culture using metrics such as Reach, Impressions, CTR, CPC, Engagement and campaign contribution to continuously improve outcomes.

Digital Platform Governance:

- Drive content quality, governance and editorial standards across enterprise web and digital platforms.

Stakeholder & Agency Leadership:

- Work closely with senior business leaders, corporate functions, marketing teams and external agencies to deliver high-impact programs.

AI-Enabled Marketing:

- Identify and implement practical applications of AI across content, campaign planning, personalization, analytics, measurement and marketing operations.

What we are looking for:

- 15-20 years of experience in digital strategy, B2B marketing, services marketing, technology marketing or related areas.

- Demonstrated success leading enterprise-scale digital and integrated B2B marketing programs.

- Strong expertise in organic social strategy and audience growth, particularly LinkedIn.

- Deep understanding of digital performance analytics and KPI-led optimization.

- Experience managing senior stakeholders, cross-functional teams and external agencies.

- Strong content and thought-leadership marketing experience.

- Practical understanding of AI applications in modern marketing.

- Professionals currently working in similar organizations: IT Services, Technology, Consulting, Digital Transformation, SaaS, Enterprise B2B.