Customer Experience & Site Merchandising:

- Partner with creative, merchandising, and product/engineering teams to optimize the online customer experience, focusing on conversion, storytelling, and intuitive navigation.

- Manage the site taxonomy, ensuring products are categorized correctly and strategically to enhance product discovery and maximize engagement.

- Create, own, and manage a comprehensive site calendar that details all site activities, activations, and product launches, ensuring alignment across teams and timely execution of all ecommerce efforts.

- Oversee and ensure the quality of product listings (PDP and PLP) by reviewing assets (images, descriptions, and copy) and making necessary corrections with help from merchandising team.

- Analyze site performance and propose changes to improve product presentation, search optimization, and product sorting.

Product Launches & Campaign Execution:

- Collaborate with internal teams to define and execute go-to-market strategies for new product launches, seasonal campaigns, and promotions.

- Oversee product photography and collaborate with the creative team to ensure all visual assets align with the brand's high standards.

- Contribute to the execution of marketing initiatives by providing product assortments, landing pages, and inventory reviews to support email and paid media campaigns.

- Support the setup and optimization of landing pages for paid campaigns, ensuring alignment with campaign objectives, product availability, and seamless user experience to drive conversions.

Data-Driven Optimization & Reporting:

- Use analytics tools to measure site performance, customer interactions, and merchandising effectiveness. Provide insights and recommendations for optimization.

- Drive A/B testing and data analysis to continuously improve product recommendations, upselling, cross-selling, and overall site performance.

- Own site WBR highlighting key performance indicators, opportunities for growth, and actionable insights to enhance the customer journey.

Cross-Functional Collaboration & Leadership:

- Work closely with merchandising teams to develop and refine digital merchandising strategies that align with global and regional business objectives.

- Provide mentorship and guidance to junior team members across functions, fostering a collaborative and high-performance culture.

- Communicate voice of the customer insights to product and marketing teams to ensure that customer feedback influences product development and site merchandising strategies.

Operational Excellence & Process Improvement:

- Ensure efficient execution of new product setups, seasonal updates, and site merchandising activities by developing best-in-class processes and workflows.

- Collaborate across functions to ensure timely launches of seasonal content, promotional campaigns, and product updates.

- Identify and propose new site merchandising initiatives, staying current with industry trends and evolving customer needs.