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About the client: - Company Name: One of theleading consumer durable company - Industries: Consumer Durables, FMCG / Foods / Beverage, Automobile - Company Type: Forbes Global 2000 - Funding Stage: Other - Headquarter Location: Delhi NCR - Nature of Offering: Product - Founding Year: 1900 - No of Employees: 501-1000 Sr Manager Digital Marketing Reporting to: Head Marketing - MBA from Premier institute with 3-4 years of experience preferred. - Prefer a candidate having experience in performance marketing campaign and growth marketing Location: Mumbai Job Profile: - Lead the company's foray into the digital space with the objective of customer engagement, acquisition and retention. - Responsible for all aspects of website management, demand generation, user acquisition and driving conversions. - Setup, own and drive the integrated CRM approach with objective of customer retention - Build a seamless consumer engagement model for company using the First Party Data procured from the website - Optimise the user journey on the website aiming for higher consumer engagement and conversions - As the role involves working with multiple teams across the organization, the ideal candidate should be proficient in project management, internal stakeholder management and working with cross functional teams. - Well versed with performance marketing - online customer acquisition and retention campaigns. - Background knowledge of working/developing sites and exposure to Technology -Shopify/Magento/SAAS based platform etc. will be a plus. - Experience in managing multiple agency partners like media agency, web developers, payment gateway, 3P partner, creative team and analytics. - Data Analytics and activation - Use the first party data/big data to segment the consumer, integrate it with the CRM system and disseminate content for retargeting - Experience with Website Design and development (UI/UX understanding, creating wireframes, understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.), knowledge of SEO and SEM will be a plus. - Problem Solving, Data analysis, Project management, Process Monitoring, etc.

Mumbai

Senior Manager - Digital Marketing - SaaS - IIM/ISB/FMS/MDI 

Job Description for Senior Manager - Digital Marketing - SaaS - IIM/ISB/FMS/MDI  in ABC Consultants in  Mumbai for (3-6) years of experience. Apply Now!

Senior Manager - Digital Marketing - SaaS - IIM/ISB/FMS/MDI  | iimjobs.com