Senior Manager - Digital Marketing Operations

Description:

Position Summary

Senior Manager Digital Marketing Operations CoE

KEY RESPONSIBILITY AND ACCOUNTABILITY:

The Senior Manager will be responsible for leading best-in-class execution of digital marketing, ecommerce, and marketing operational excellence programs in alignment with strategic business objectives. This strategic role requires a deep understanding of the evolving digital marketing landscape to lead the team to apply best practices and deliver results. The ideal candidate will possess exceptional leadership skills driving a culture of high performance and continuous improvement. This role reports into the Director of Digital Marketing Operations based in Hyderabad.

Key Role Expectations:

Lead the Work:

- Provide strategic oversight for the execution and optimization of digital marketing and ecommerce campaigns.

- Drive the enablement of the demand generation framework through standardized attribution and analytics to inform campaign strategies and lead management.

- Promote usage of data and analytics to enable campaign insights, measure success, and guide decision making.

- Drive operational excellence of marketing content through standard work, auditing, and enablement through the appropriate endpoints (website, channel partners, DAM, PIM, etc.).

- Champion the adoption of new digital technologies, platforms, and methodologies to accelerate and optimize campaign effectiveness and return on investment, as well as content production.

- Own the Marketing CoE operating model by establishing cadence, KPIs, and a report-out framework to ensure seamless collaboration and alignment with the US-based marketing team.

- Manage and oversee the Marketing and Sales technology ecosystem and related insights, specifically CRM, Marketing Automation, and Analytics platforms.

- Develop Lead to Revenue modeling to relate campaign actions to business outcomes and goals.

- Drive marketing performance optimization through automation, AI, and standardized processes.

- Bring strong B2B experience, including Account-Based Marketing.

Lead the Team:

- Manage and mentor a team of marketing discipline leads.

- Identify skill gaps and implement training and development programs to ensure the team remains current on best practices and technologies.

- Drive a culture of high performance, continuous improvement, and knowledge sharing.

- Be responsible for team performance management and development initiatives.

Skills and Competencies:

- 10 to 15 years of marketing experience, with at least 5 to 6 years in a leadership or management role in a shared services or GCC model.

- Domain expertise, hands-on experience, and strategic knowledge in digital campaigns (SEO, SEM, etc.) and eCommerce (Amazon, etc.).

- Demonstrated success in leading, coaching, and developing senior-level individual contributors and/or leads.

- Familiarity with content management platforms including DAM, PIM, CMS, etc.

- Experience with Business Intelligence and visualization platforms (Tableau, Power BI, etc.).

- Effective time management skills and the ability to multitask.

- Excellent English interpersonal, written, and oral communication skills.

- Strong ability to leverage data, analytics, and business intelligence to drive decision-making and measure success.

- Collaboration with cross-functional teams within India and US functions.

Preferred Qualifications/Attributes:

- Bachelors or Masters degree in Business Management, Marketing, Communications, or a related field.

- Tools exposure The types of tools referenced include Salesforce, HubSpot, Dynamics CRM, Google Analytics, Tableau, Google Ads, etc.

Leadership Competencies:

- Action Oriented Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

- Customer Focus Building strong customer relationships and delivering customer-centric solutions.

- Instils Trust Gaining the confidence and trust of others through honesty, integrity, and authenticity.

- Optimizes Work Processes Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

- Self-Development Actively seeking new ways to grow and be challenged using both formal and informal development channels.

- Team Management Ensuring appropriate job allocation, monitoring performance, and supporting the development of team members while driving strong team engagement actions.