Senior Manager - Digital Marketing - Auto/Auto Ancillary

Digital Strategy & Brand Management:

- Develop and implement the annual digital marketing strategy across website, social media, search engines and online marketplaces.

- Ensure consistent brand positioning and messaging across all digital touchpoints.

Lead Generation & Performance Marketing:

- Plan and execute campaigns for customer acquisition and lead generation.

- Manage SEO, SEM, Google Ads, Display Advertising, YouTube, and social media campaigns.

- Optimize campaign performance through analytics and ROI tracking.

Social Media & Content Marketing:

- Lead content strategy across Facebook, LinkedIn, Instagram, YouTube, and emerging platforms.

- Coordinate digital storytelling, product launches, campaign promotions, and customer success stories.

- Manage agency partners for content creation and campaign execution.

Website & Customer Experience:

- Own website strategy, UX enhancement, and conversion optimization.

- Improve customer journeys through digital touchpoints.

- Implement marketing automation and CRM integration for lead nurturing.

Analytics & Insights:

- Monitor KPIs including traffic, engagement, leads, conversions and campaign ROI.

- Develop dashboards and management reports.

- Use customer and market insights to improve marketing effectiveness.

Dealer & Channel Support:

- Support dealer network with digital marketing toolkits and local campaigns.

- Drive dealer digital adoption and online lead management initiatives.

Team & Stakeholder Management:

- Collaborate with Sales, Product Planning, CRM, Customer Care and Corporate Communications.

- Manage digital marketing budgets and vendor relationships.