Job Title: Senior Digital Marketing Manager - Performance Marketing.

Location: Bangalore, India.

Employment Type: Full-Time.

Experience: 5-7 Years.

Function: Marketing | Growth | Performance Advertising.

About the Company:

- Join a rapidly scaling global fintech venture that is redefining the way cross-border financial services work.

- The company empowers international citizens-migrants, students, and global professionals-to access essential financial products like credit cards, checking accounts, loans, and insurance in their new country based on their existing credit history from their home country.

- Backed by top-tier global investors and led by seasoned professionals from world-class institutions, the organization is on a mission to eliminate financial barriers and enable global mobility.

About the Role:

- We are looking for a results-driven Senior Digital Marketing Manager with deep expertise in Performance Marketing to fuel our customer acquisition engine across digital channels.

- This is an Individual Contributor (IC) role, ideal for someone who thrives on hands-on execution, experimentation, and data-backed decision-making in a high-growth, product-led environment.

Key Responsibilities:

- Own and drive the end-to-end performance marketing strategy across platforms like Google Ads, Facebook/Meta, Instagram, YouTube, LinkedIn, and other paid channels.

- Execute and optimize full-funnel digital marketing campaigns for acquisition, retention, and revenue growth.

- Build campaign structures that maximize ROAS and minimize CPA.

- Collaborate closely with product, analytics, and creative teams to drive improvements in ad performance and landing page conversion.

- Implement A/B tests to continuously improve targeting, creatives, and bidding strategies.

- Monitor, analyze, and report performance metrics such as ROAS, CTR, CPL, CAC, and LTV.

- Manage and optimize multi-crore marketing budgets with high efficiency.

- Explore new growth channels and lead experimentation initiatives.

- Stay updated on the latest digital marketing trends and platform algorithm changes.

Required Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or related fields.

- Certifications in Google Ads, Meta/Facebook Blueprint, or similar are a strong plus.

- 5-7 years of proven experience in performance marketing, preferably in a digital-first product or fintech environment.

- Prior experience in a fast-paced online product-based company is mandatory.

- Hands-on expertise with Google Ads, Facebook Ads Manager, and related platforms.

- Strong analytical mindset with experience using tools such as Google Analytics, Appsflyer, Mixpanel, or similar.

- Demonstrated success in scaling paid media campaigns profitably.

- Exceptional communication and project management skills.