Senior Manager - Digital Marketing

- Help build and Manage a team across performance marketing, brand communication, social media, website management, and content creation.

- Develop and implement digital marketing strategies across all channels.

- Build and lead our- digital growth roadmap- across multiple verticals, for both B2B and D2C.

- Architect and scale- performance marketing campaigns- across platforms such as Meta, Google, and LinkedIn, both in-house and via partners.

- Define and execute- SEO strategy- with internal teams or external agencies, covering technical SEO, content, and reporting.

- Manage and grow our- owned digital assets, including websites, landing pages, and e-commerce properties.

- Aid the digital execution of- brand moments- like launches, campaigns, and seasonal pushes.

- Lead- email marketing and CRM strategies- to build user journeys, drive retention, and nurture leads.

- Help build- internal reporting systems- to track digital performance, using tools such as Google Analytics, Google Search Console, and HubSpot.

- Ensure cohesive execution across look, feel, and messaging for the brand.

- Work cross-functionally with- Business Unit Heads,- leadership and external vendors to ensure alignment with broader business goals