Senior Manager - Demand Generation - B2B SaaS

Description:

Senior Manager B2B Demand Generation (Remote | 5 PM2 AM IST)

Overview:

Were seeking a hands-on, data-driven B2B Demand Generation leader who knows how to build pipeline without a big budget. The role involves supporting multiple B2B SaaS clients under a shared marketing modeldeveloping and executing full-funnel demand programs that convert into qualified meetings and opportunities.

Key Responsibilities:

- Build and run integrated outbound programs to generate qualified pipeline.

- Partner with BDRs to refine messaging, targeting, and cadence across channels.

- Execute ABM campaigns for high-value accounts using personalized outreach.

- Develop inbound and outbound programs leveraging content and automation.

- Track, analyze, and optimize campaign performance and conversion rates.

- Collaborate with marketing ops to maintain data accuracy and reporting consistency.

- Create scalable frameworks and playbooks for repeatable campaign execution.

Requirements:

- 5 to 8 years of experience in B2B demand generation (preferably SaaS/tech).

- Proven success in outbound pipeline generation via multichannel campaigns.

- Experience in ABM strategy and execution.

- Strong analytical and CRM skills (HubSpot, Zoho, Apollo, etc.).

- Excellent written communication and outbound messaging skills.

- Ability to work across multiple clients and industries.

- Bonus: Experience working with US-based markets.

Attributes:

- Resourceful, execution-focused, strategic, data-driven, collaborative, and adaptive.

Metrics for Success:

- Number and quality of discovery meetings booked.

- MQLSQL and SQLOpportunity conversion rates.

- ABM engagement and campaign ROI.

- Funnel efficiency and consistency across accounts.