Senior Manager - D2C Growth

Growth & Revenue:

- Own D2C revenue targets and growth metrics (traffic, conversion, AOV, LTV, CAC)

- Build and execute growth strategies across acquisition, retention, and monetization

- Identify new growth levers, experiments, and scalable channels

Performance Marketing:

- Manage paid marketing channels (Google, Meta, affiliates, influencers, marketplaces ads if needed)

- Optimize spends to improve ROAS, CAC, and overall contribution margins

- Work closely with agencies and internal teams for campaign execution

Website & Conversion Optimization:

- Own the D2C website performance

- Drive CRO initiatives: landing pages, funnels, checkout, offers, bundles

- Coordinate with tech, design, and content teams for website improvements

Retention & CRM:

- Build retention programs via email, WhatsApp, SMS, loyalty, subscriptions

- Improve repeat purchase rate, customer lifetime value, and engagement

- Analyze cohort behavior and customer journeys

Analytics & Reporting:

- Track and analyze performance using GA, dashboards, and internal reports

- Present weekly and monthly growth insights to leadership

- Drive data-backed decisions and continuous optimization

Cross-Functional Collaboration:

- Work closely with supply chain, category, product, and finance teams

- Align growth plans with inventory availability and margin goals

- Support new product launches and campaigns

Key Requirements:

- 5+ years of experience in D2C / eCommerce growth roles

- Strong hands-on experience with performance marketing & growth experiments

- Experience managing a D2C website

- Strong understanding of funnels, CRO, retention, and unit economics

- Data-driven mindset with strong analytical skills

- Prior experience in consumer brands / startups is highly preferred