Senior Manager - D2C

Senior Manager - D2C

About Our Client:

Our client is a Series A-funded, science-backed beauty and personal care brand founded in 2020 and based in Bengaluru. With over $10.4M raised from marquee investors like Kalaari Capital, DSG Consumer Partners, and Beenext, the company is rapidly scaling its presence in the skincare and haircare segments with high-performing products driven by research and efficacy.

Job Title: Senior Manager - D2C

Location: Bangalore

Experience: 4+ years in D2C or e-commerce operations

Educational: B.Tech/MBA/Other Bachelor's or Masters Degree

About the role: Were looking for a strategic and hands-on Senior Manager D2C to lead our end-to-end e-commerce operations. This role will own website performance, data accuracy, order fulfillment, retention strategies, and campaign execution. You'll collaborate across teams to ensure a seamless, engaging, and high-converting customer journey. This role requires a balance of analytical execution and right-brain thinkingthe ability to understand how users think, feel, and behave.

Responsibilities:

Website & Operations: Manage Shopify operations including listings, updates, offers, and collections. Oversee order fulfillment, stock sync, RTO reduction, and process efficiency.

Data & Performance: Track key metrics (traffic, CVR, bounce, SKU performance) using tools like GA and Shopify. Share daily/weekly reports, run A/B tests, and optimize funnels.

Customer Experience & Retention: Improve on-site journey and post-purchase engagement. Align with CRM for WhatsApp, SMS, and email journeys. Reduce drop-offs and boost repeat purchases.

Campaign & Content Coordination: Work with design, tech, and marketing to launch high-impact campaigns and ensure PDPs and creatives are on-brand and conversion-focused.

Growth & Strategy: Drive D2C revenue through pricing, bundling, offer planning, and automation. Benchmark competitors and identify new growth levers.

Requirements:

- 4+ years in D2C or e-commerce operations (Shopify experience required).

- Strong analytical, creative, and problem-solving skills.

- Proficiency in tools like Excel, GA, Klaviyo, or similar.

- Eye for design, storytelling, and user flow.

- Prior experience in beauty, skincare, or wellness is a plus