Job Summary:

As a Senior Manager in CRM team, you will be responsible for developing and executing effective strategies aimed at increasing user engagement, reducing customer churn and increasing customer lifetime value. The ideal candidate will have a deep understanding of customer behaviour, strong analytical skills, and experience in developing and implementing successful retention campaigns.

Required Skillsets:

- Team Handling - Min 5 Years (Should have handled team in every company including current one)

- Minimum 7 Years exp in CRM Campaign management

- Experience in woking on app based products

- Active User handling should be minimum 1 Million monthly

- Tools Used - Clevertap/Moengage/Webengage/Netcore etc

Experience in Entire Cx Lifecycle

Job Responsibilities:

- Develop and execute CRM strategies: Design and implement comprehensive CRM programs across the customer lifecycle, including onboarding, engagement, retention, win-back, and loyalty initiatives.

- Customer Segmentation: Deeply understand customer segments and their unique needs and preferences. Develop targeted campaigns and personalized experiences for each segment.

- Channel Management: Leverage a multi-channel approach, including push notifications, in-app banners, email, SMS, WhatsApp, and other relevant channels to deliver timely and impactful messages.

- Data Analysis & Insights: Analyse customer data, campaign performance, and market trends to identify areas for improvement and optimize campaigns for maximum ROI.

- A/B Testing & Experimentation: Conduct rigorous A/B testing and experimentation to continuously optimize campaigns and identify the most effective strategies.

- Team Leadership: Lead and mentor a high-performing team of CRM specialists, providing guidance, training, and support.

- Stakeholder Collaboration: Collaborate closely with cross-functional teams, including Product, Marketing, Discounting, and Category teams, to align on strategic initiatives and ensure seamless execution.

- Stay Updated: Stay abreast of the latest CRM trends, technologies, and best practices in the industry.

Job Requirements:

- Proven Experience: Seeking a professional with 5+ years of experience in CRM Or Customer Marketing roles preferably in a consumer-internet company of scale, with a strong track record of success in driving customer engagement and revenue growth

- Team Leadership: Proven experience in leading and mentoring high-performing teams

- Data-driven approach: Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions

- CRM Platform Proficiency: Proficiency in CRM tools such as Clevertrap/Moengage/Webengage

- Graduates or Post graduate from Tier-1/Tier-2 college

- Ability to work in a fast-paced environment and manage multiple projects simultaneously

What's there for you?

At our company, the well-being of our customers is above everything else. Our growth outshines our goals and we want you to be a part of the growth in solving fundamental mobility problems for India. You can be part of the team that is helping daily commuters with economic and quicker rides. You will have several opportunities to exercise your potential, you won't be disappointed. We break the regular office monotony and believe in free-flowing work culture. Excited to solve challenges? Join us & chase bigger milestones too!

Interview Process:

Round 1 - Manager Round

Round 2 - BU Head Round