This is a strategic leadership role This role is dedicated to driving customer engagement, loyalty, and satisfaction through strategic CRM initiatives. By leading the development and execution of innovative CRM strategies, the role focuses on building loyalty and enhancing the customer experience across various touchpoints. Utilizing a design thinking approach, the role holder envisions and implements unique, customized journeys to maximize business growth and foster long-term customer relationships. Key Responsibilities: - Lead CRM strategy, customer segmentation, and journey mapping - Oversee B2C and B2B CRM campaigns, loyalty programs & lifecycle marketing - Leverage CRM platforms (including CDP) for personalization & communication - Ensure compliance with GDPR and data security best practices - Execute and analyze marketing campaigns for continuous optimization What You Bring: - MBA in Marketing + Engineer - 15-18 years in Retail, B2C, Services, or Aviation industries - Proven leadership in CRM lifecycle marketing & analytics - Strong strategic thinking, teamwork, and mentoring capabilities Core Competencies: - Leadership: Strategic Foresight, Professional Entrepreneurship - Managerial: Building Teams, Operational Excellence, Commercial Awareness -Functional: Customer Orientation, Analytical Thinking, Accountability

Bangalore

Senior Manager - CRM & Loyalty 

Job Description for Senior Manager - CRM & Loyalty  in VIZHVE8 HR SERVICES in  Bangalore for (15-18) years of experience. Apply Now!