Job Description: Senior Manager - Creative Lead - Design Strategy

Location: Gurgaon

Level: Senior Manager

Function: Creative / Design Strategy

About the Role:

We are looking for a Creative Lead - Design Strategy to drive the creative vision and design strategy across campaigns and brand initiatives. The role will lead creative and graphic design teams, translate business and marketing objectives into compelling visual concepts, and ensure high-quality execution across multiple formats and platforms.

The ideal candidate will combine strong creative thinking, design leadership, campaign experience, and hands-on understanding of graphic design, animation, video, and multi-format content.

Key Responsibilities:

- Lead and manage creative, graphic design and visual teams, ensuring high-quality and timely delivery.

- Develop and drive the creative direction and design strategy for campaigns across digital and offline touchpoints.

- Translate brand, marketing and business objectives into strong visual concepts and creative narratives.

- Set creative standards and ensure brand consistency across campaigns and communication.

- Conceptualize and oversee multi-format creatives, including static graphics, motion graphics, animations, videos, social media assets and digital experiences.

- Work closely with Marketing, Brand, Product, Content and other cross-functional teams to understand briefs and develop impactful creative solutions.

- Review creative concepts, provide constructive feedback and mentor designers/creative talent.

- Manage multiple campaigns and creative projects simultaneously while maintaining quality and consistency.

- Partner with internal stakeholders and external creative agencies/vendors wherever required.

- Stay updated on design trends, emerging visual formats, digital content trends, AI-enabled creative tools and evolving consumer behaviour.

- Build a culture of experimentation and innovation within the creative team.

Key Skill Sets:

- Creative & Graphic Design Team Management

- Creative Direction & Campaign Conceptualization

- Strong understanding of Brand & Design Strategy

- Expertise across Graphic Design, Motion Graphics, Animation and Video

- Ability to develop multi-format and digital-first creatives

- Strong visual storytelling and conceptual thinking

- Experience working on large-scale consumer/brand campaigns

- Strong stakeholder and cross-functional management skills

- Ability to manage multiple projects and deliver within tight timelines

What We're Looking For:

- 5 - 8 years of relevant experience in creative design, visual communication, creative strategy or a related field.

- Prior experience in a Creative Lead / Design Lead / Creative Director / Associate Creative Director / Senior Design Lead or similar leadership role.

- Proven experience managing creative/design teams and leading projects from concept to execution.

- Strong portfolio demonstrating campaign conceptualization, visual design, branding and multi-format creative work.

- Experience handling digital, social, video and motion-led campaigns will be highly preferred.

- Experience in a consumer-facing brand, digital business, creative agency, advertising agency or large-scale marketing environment is preferred.

- Strong communication, presentation and stakeholder-management skills.

- Ability to balance creative excellence with business and brand objectives.