Senior Manager - Content Strategy Travel/Hospitality

Description:

- 1. Content Ecosystem Strategy & Architecture

- Build on the overarching content vision and architecture across all marketing and customer touchpoints (Digital - web, app, social, CRM, video, Offline resorts, sales offices, collaterals).

- Establish a robust Content Governance Framework, including the definition of benchmarks, tone of voice, stylistic guidelines, and legal compliance standards that govern all internal and external content creation.

- Drive Strategic Alignment by collaborating with Product, Sales, and Experience teams to identify content gaps and opportunities that support key business initiatives and product launches.

- 2. Omni-channel Messaging Strategy

- Direct the Creative Strategy for high-impact visual and narrative content, including the strategic brief and direction for brand films, high-value influencer programs, and the foundational pillars for User-Generated Content (UGC) storytelling.

- Define the Strategic Brief for all campaign messaging, advertisements, and digital banners, ensuring creative teams and agencies execute against a clear, performance-driven content mandate.

- Architect the Multi-Channel Content Playbook for social media (Instagram, Facebook, LinkedIn, X, etc.) and customer relationship management (CRM) channels (WhatsApp, email, push notifications, SMS), focusing on strategic message flow and cadence.

- 3. Leadership & Partnership Direction

- Set the Strategic Direction for Content Teams and Agencies, acting as the final strategic sign-off on the content roadmap, ensuring all content creators (in-house and external) adhere to the established governance frameworks.

- Mentor and empower content leaders within the team to execute tactical plans that align with the long-term content vision.

- 4. Strategic Foresight & Performance - Own the Content Performance Narrative by analyzing macro content trends, measuring the impact of content pillars on business metrics (e.g., membership growth, engagement, conversion), and delivering actionable strategic recommendations.

- 5. Video & Influencer Strategy

- Lead the YouTube and influencer strategy, focusing on UGC, brand films, and influencer collaborations that amplify Brand's storytelling.

- Conduct member interviews and translate authentic experiences into high-impact content.